Higher conversion with reviews

Arie Struik, Founder & CEOalaTestSeptember 2011

Non-conversion

Conversion

The Problem = Conversion 95% of visitors do NOT buy

The Beginning….

Reviews help consumers to buy products – some stats:

“67% of online consumers leave a website due to a lack of product information.” (Allurent)

“91% seek online advice about products” (BIG research)

“Products with reviews have a 20.4% lower return rate than products without reviews.” (PETCO)

“Reviews not only help conversions but also drive traffic.” (Marketing Sherpa)

70% of online users said they found ratings and reviews the most helpful feature when researching products. (Jupiter Research)

Reviews help consumers to buy products – also in Germany:

Reviews help consumers to buy products

Reviews increase Sales Conversion and Profit

It’s all about growing your sales revenues....

• Increased conversion rates

• Increased average order value

• Lower product return rates…and increasing customer engagement and loyalty

• Reviews build trust

• … enable customers to share experiences

• … and let your customers promote your products

Conversion with no reviews

Conversion with reviews from alaTest

Conversion: +22%

Conversion with no reviews

Conversion with reviews from alaTest

Conversion: +19%

“… but my Shop already has product reviews …”

Problem 1: Very few or zero reviews

”Be the first to write a review!”

Problem 1: Very few reviews

Problem 2: Same products, different reviews & ratings

Problem 3: Only “average” of ratings = useless

-> Phones ranked by highest rating. Very old phones are “best”

Problem 4: No Expert reviews & awards

Without = Bad

With = Good

“… so, how can I optimize Reviews

on my Shop?”

More conversion with reviews: COMPLETE review solution

Trustworthy analysis = credible product ratings

Same reviews for similar products

Expert and user reviews

Active user review collection

Product Awards

Increase your conversion!

Dmexco 2011 Special Offer:

• 495,- per month• Money back guarantee!• Sign up in next 30 Days• Go live within hours

Thank you!

International Consumer Services Sweden AB

Gävlegatan 18B, SE-113 30 Stockholm, SwedenTel: +46 8 34 31 15 partners@alaTest.com