DEMO (TALENT)Online and/or digital CD or DVD recording used to showcase the talent’s voice and/or
image for future bookings
ECHO
ECHOAdd an effect behind the voice like an echo
FILTER
FILTERUse this special effect to create a muffled sound, or to replicate talking on the phone.
FLIGHT
FLIGHTPre-arranged radio schedule detailing how many spots will air at what time and on
which stations
INTELLECTUAL PROPERTY
INTELLECTUAL PROPERTY Creative work including, but not limited to, music, lyrics, novels, plays, books,
screenplays, television shows, etc.
LEVELS
LEVELSThe volume of the different tracks containing voices, effects, and music
LIBRARY
LIBRARYCD sets with selections of sound effects
LINE READING
LINE READINGSaying a line in the script to the talent, demonstrating how you want the line read
LIVE ANNOUNCE
LIVE ANNOUNCERadio host reads spot live on the air
MIC
MICMicrophone
MIX
MIXThe combining of each voice, music cut, and sound effect into a final spot
MUSIC CUTS
MUSIC CUTSShort, edited selections of music
MUSIC FADES
MUSIC FADESMusic gradually fades away
MUSIC POST
MUSIC POSTThe way the music hits in a certain place to emphasize copy point or set a mood
NEGOTIATE RATES
NEGOTIATE RATESMedia buyers work with the radio station to get lower rates and/or special packages
NONUNION TALENT
NONUNION TALENTAn actor who does not belong to a union (AFTRA for radio or SAG for film – see above
and below in list)
PHONE PATCH
PHONE PATCHTo direct the talent in another studio via a telephone connection
PRODUCER
PRODUCERPerson who goes into the recording studio, supervises the production, and directs the
talent and recording engineer
PSA
PSAPublic Service Announcement – A commercial for a social or charitable cause, non- or not-for-profit organization, or other community service entity that is usually given free air time and may be created pro bono (without creative and/or production fees) by an
agency, production house, recording studio or radio station
PUNCH IN
PUNCH INTo insert a corrected, new line to fit into a specific amount of time
RADIO BUY
RADIO BUYThe agreed-upon on-air schedule for radio spots, including dayparts: morning/afternoon drive, midday, evening, and overnight “flights”
RATE CARD
RATE CARDA sheet listing the costs of radio spots during dayparts
RECORDING ENGINEER
RECORDING ENGINEERSomeone who records the voiceover talent(s), music, and sound effects, adjusts levels,
and creates the fully produced, final spot so that it’s air-ready
REMOTE BROADCAST
REMOTE BROADCASTWhen a radio station broadcasts live from an advertiser’s site, outside of the station
ROS
ROSRun of station – spots air randomly between 6 A.M. and midnight
SAG
SAGScreen Actors Guild – A labor union for film and television, not radio
SCALE
SCALEThe going union rate for talent per market, per 13-week cycle
SFX
SFXSound effects
SIGNATORY
SIGNATORYAn authorized union representative who can handle and submit the required
paperwork for booking union talents
TAG
TAGA specific ending on the spot that advertises a certain location, event, or date
TRACK
TRACKThe individual channel that separately records each voice, music cut, and sound effect
UNION TALENT
UNION TALENTActors who are members of AFTRA or SAG (see above in list)
UP AND UNDER
UP AND UNDERMusic comes in and remains playing
UP AND OUT
UP AND OUTMusic comes in and cuts right out
VO
VOVoiceover
WILD LINE READINGS
WILD LINE READINGSTo have the talent read the same line several different ways, one read after another, so
you have many versions as options for your final, completed spot