air-ready. a completed, fully produced spot that’s ready to be aired on a radio station
TRANSCRIPT
AFTRAAmerican Federation of Television and Radio Artists – Union that represents
performing talent: actors, singers, dancers, and broadcast announcers
ASCAPAmerican Society of Composers, Authors and Publishers – Organization that protects
the rights (intellectual property) of musical artists
BMIBroadcast Music Incorporated – Where businesses, agencies, studios, etc. obtain a
license to play or use recorded music and avoid copyright infringement
CALL TO ACTIONA reminder to the listener to do something: go to a website, visit a store, call for an
appointment, etc.
CHARACTER VOICEAn actor that can create a distinctive personality, speech pattern, or regional accent
like a Southern farmer, New York gangster, “mad” scientist, cowboy, diva, snob, sweet old lady, wise guy, or even a quirky, cartoon-like character
COPYRIGHTMusic, lyrics, recorded sound effects, and other intellectual property (creative works)
are protected from being copied (plagiarism and piracy) or played (copyright infringement) without consent and/or compensation.
COPYRIGHT INFRINGEMENTInappropriate use of copyrighted material without permission from the work’s creator
DAYPARTSHow the stations divide up specific segments of time:
Morning drive: 6 A.M. – 10 A.M.Midday: 10 A.M. – 4 P.M.Afternoon drive: 4 P.M. – 7 P.M. (some stations start at 3 P.M.)Evening: 7 P.M. – midnightOvernight: Midnight – 6 A.M.
DEMO (TALENT)Online and/or digital CD or DVD recording used to showcase the talent’s voice and/or
image for future bookings
FLIGHTPre-arranged radio schedule detailing how many spots will air at what time and on
which stations
INTELLECTUAL PROPERTY Creative work including, but not limited to, music, lyrics, novels, plays, books,
screenplays, television shows, etc.
NONUNION TALENTAn actor who does not belong to a union (AFTRA for radio or SAG for film – see above
and below in list)
PRODUCERPerson who goes into the recording studio, supervises the production, and directs the
talent and recording engineer
PSAPublic Service Announcement – A commercial for a social or charitable cause, non- or not-for-profit organization, or other community service entity that is usually given free air time and may be created pro bono (without creative and/or production fees) by an
agency, production house, recording studio or radio station
RADIO BUYThe agreed-upon on-air schedule for radio spots, including dayparts: morning/afternoon drive, midday, evening, and overnight “flights”
RECORDING ENGINEERSomeone who records the voiceover talent(s), music, and sound effects, adjusts levels,
and creates the fully produced, final spot so that it’s air-ready
REMOTE BROADCASTWhen a radio station broadcasts live from an advertiser’s site, outside of the station
SIGNATORYAn authorized union representative who can handle and submit the required
paperwork for booking union talents