Jayantha Gunasekera

Practical Action Sri Lanka

NIABI 2012

2nd Global Agribusiness Incubation Conference

Innovative Marketing

• Why existing market system does not work for poor farmers?

• Can “only” marketing tackle the marketing issue of rural products?

A holistic approach to making markets

work for poor

Looking at the market system at three different

levels

• Market Chain

• Business services

• Business environment

Market map

Thank you

Jayantha.gunasekera@gmail.com