agri incubation for inclusive development through innovative marketing
DESCRIPTION
Innovation holds the key to remain competitive in this era of globalization. With resources dwindling and competition increasing, it is now crucial to develop an ecosystem for nurturing innovations in farming and scientific community. The session will explore the factors which are needed for encouraging innovations and identify key success parameters that can enhance innovation in the Indian context.TRANSCRIPT
Jayantha Gunasekera
Practical Action Sri Lanka
NIABI 2012
2nd Global Agribusiness Incubation Conference
Innovative Marketing
• Why existing market system does not work for poor farmers?
• Can “only” marketing tackle the marketing issue of rural products?
A holistic approach to making markets
work for poor
Looking at the market system at three different
levels
• Market Chain
• Business services
• Business environment
Market map
