Download - Agile DC Meetup Presentation - Agile UX
Making Lean UX + Agile Work for Enterprise & StartupsJohn Whalen, Ph.D. Principal, Strategy & User Experience Brilliant Experience [email protected]
Agenda‣ Introduce Brilliant Experience ‣ Major Development Methodologies & UX ‣ Introducing Lean UX ‣ Pairing Agile + Lean UX ‣ Agile + Lean UX Secrets (and Secret Weapon) ‣ Review & Questions
Introducing Brilliant Experience
Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews
Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement
UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding
Fast Facts‣ Boutique user experience consultancy ‣ Founded 2011 ‣ Founders 19+ years experience in the field ‣ Approximately 1/2 clients large enterprise, 1/2 funded
startups ‣ Self-funded, profitable since inception ‣ Annual revenue doubling since founding
Experience with Agile
Experience with Agile
Major Development Methodologies & UX
We find that many clients: !
- Know they’ve got a market for a product - Have limited UX/design capabilities - Were developing a suboptimal experience - Need to move faster, (not slower) while introducing UX
How do we “cross the chasm” for
User Experience Design and Research
Great Experience, Delivered with Agile
InsertMagical Process
Here
Not recommended
Hard to find
Try this
To help you understand what “this” is, let’s play: ‘Name that Methodology’
1 2 3 4
Empathize with the audience you are designing for
Brainstorm possible designs
Build a representation of one or more of your ideas
PrototypeIdeateResearch
Test your ideas for feedback
Test
1 2 3 4
Empathize with the audience you are designing for
Brainstorm possible designs
Build a representation of one or more of your ideas
PrototypeIdeateResearch
Test your ideas for feedback
Test
Design Thinking
Design Thinking
Build1
Measure
2
Learn
3
Build1
Measure
2
Learn
3
Lean Startup
Lean Startup
1
23
User Stories
Design & Develop
Feedback
1
23
User Stories
Design & Develop
Feedback
Agile
Agile
Introducing Lean UX
Lean UX…
Lean UX…
Two key points
1. Must balance business & user
2. Iteration improves the product
A few other notes
Prototype#communicates#everythingThe#fastest#way#between#you#and#your#customers
h"p://xunyangixd.files.wordpress.com/2011/04/just:the:ux:process:large.jpgSource:?ArAcle?from?Jeff?Gothelf,?Mar?07,?2011,?Lean?UX:?GeXng?Out?Of?The?Deliverables?Business
You#don’t#need#“The#Spec”#to#keep#controlYou#are#in#the#problemAsolving#business,#and#you#don’t#solve#problems#with#design#documentation.
h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPGSource:?ArAcle?from?Jeff?Gothelf,?Mar?07,?2011,?Lean?UX:?GeXng?Out?Of?The?Deliverables?Business
Number of deaths resulting from lack of spec document
0
Pairing Agile + Lean UX
Fundamental Steps
Ultimately stated as hypotheses, team works collaboratively to create Assumptions, Hypotheses, Outcomes, Personas, and Features.
Declare Assumptions
usergroup
Prioritized hypotheses, personas, and features are used by the collaborative team to create the smallest thing possible to test the hypotheses.
Create an MVP
monito
rThe sooner you can find which features are worth investing in, the sooner you can focus your limited resources on the best solutions to your business problems.
Run an Experiment
lightbul
bTest weekly, either out in the real world with consumers or in your lab.
Feedback & Research
USERS
How it Works
2-Week Sprint 2-Week Sprint 2-Week Sprint
Iteration Planning MeetingSketching & Ideation
Theme
Working UX into an Agile flow
Working UX into an Agile flow
That’s all swell John, but are those secrets to LeanUX for agile?
Lean UX + Agile Secrets & Secret Weapon: Design Studio
Getting strategy right helps to properly frame all the
subsequent rapid design work.
Strategy Session / Design Studio
Get internal focus on what matters and prioritize business goals.
Prioritize your audiences, define them and the scenarios in which they would use your product.
Brainstorm ways to satisfy 1 & 2.
IdeationAudience Needs
Business Needs
Flesh out best ideas. Get stakeholders on board with conceptual model.
Sketching
1 2 3 4
CEO: I know you had an agenda, but let’s just sketch our ideas anyway...
Warm Up: Elevator Pitch
For
who
______ is a
that
Unlike
UXPA
(target customer),
(customer need),
(market category)
(one key benefit).
(competition),
(unique differentiator).
idea
need
benefit
Business Goals
Business Goals for: ______________‣ Write down business goals independently
‣ Prioritize through collaborative discussion
‣ Examples:
- Make us all rich! Ka ching!
- Totally wow users!
- Create (opportunity) that provides great value to customers.
- Drive (user behavior) by (strategic design goal).text
text
text
Business Goals & Alignment
LeanUX Secret 1: Get the stakeholders aligned on
prioritized business goals.
Personas
Prioritize Personas
LeanUX Secret 2: Prioritize personas.
Personas
Persona
No detailed persona exercise. This is LeanUX!No detailed persona exercise. This is LeanUX!
LeanUX Secret 3: Sketch personas, don’t over think
them.
Scenarios & Experience Mapping
Customer Experience Journey
LeanUX Secret 4: Focus on the experience journey.
Ideation & Sketching
The Sketching Process
Quantity over visual quality. The more ideas the better.
Sell your concept to the group.
Using prioritized user scenarios and business needs.
CritiquePresentIdeate
Creatively based on feedback.
Refine
1 2 3 4
LeanUX Secret 5: Debate design direction
alternatives early in the process.
• Agreed&upon&conceptual&direc0on&
• Include&wall&with&pictures&
• Liked&that&this&would&vary&between&user’s&stated&interests&and&related&things&(think&Pandora)&
• Like&the&faces.&&Need&to&include&way&to&acknowledge&new&members&
• Need&to&emphasize&who&has&viewed&your&profile,&or&liked&your&content&
LeanUX Secret 6: Develop conceptual model with stakeholders, not the design.
Iteration & Design Thinking
One week’s iterations
Rapidly iterate (all of this in a week), but share/test with stakeholders, potential users,
LeanUX Secret 7: Rapidly iterate design.
Sketching & Prototyping
LeanUX Secret 8: Share broadly.
Be attentive to internal feedback.
Usability Testing
71
72
Why is this empty?
What is a past hosted events?
Why is the nav so complicated?
Feels awfully beige for a fun app.
Is this where I start?
How do explore
features and FAQ differ?Will drafts show invitations
or greetings or polls?
Needed more content, less
Rapidly iterate & test
LeanUX Secret 9: Test continuously
User Experience Design
Design Matters
LeanUX Secret 10: Take the time to produce brilliant
experiences (by not trying to accomplish too much)
Let’s Review
LeanUX Secrets !1. Get the stakeholders aligned on prioritized business goals. 2. Prioritize personas. 3. Sketch personas, don’t over think them. 4. Focus on the experience journey. 5. Debate design direction alternatives early in the process. 6. Develop conceptual model with stakeholders, not the design. 7. Rapidly iterate design. 8. Share broadly. Be attentive to internal feedback. 9. Test continuously. 10. Take the time to produce brilliant experiences.
Is he done?
Common Questions !1. Does this work for a company like mine (Startup, Enterprise, etc.)? 2. What was the composition of the most successful UX teams? 3. How did the process differ between Startups and Large Enterprises? 4. How does the Design Studios work? 5. When/how did you test prototypes with users? 6. How much functional documentation (e.g,. Spec.) did the client need? 7. How does this work in an Agile development process? 8. What are the risks/benefits of a LeanUX approach vs. waterfall? 9. Can you do this on a fixed budget and timeline?
Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews
Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement
UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding
Thank You!
BrilliantExperience.com