![Page 1: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/1.jpg)
Carrie Morgan, author, chat moderator
Stephen Waddington, Ketchum PR
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of #PRprochat
![Page 2: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/2.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Does the term “growth hacking” belong in an agency environment? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 3: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/3.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Growth hacking makes me think of start-up marketing – fast progress, instant growth expectations, nimble and lean. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 4: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/4.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Cheval John@chevd80
I believe that growth hack does belong in an agency environment because you are innovating to grow online presence 4 better #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 5: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/5.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Startups have zero brand equity, zero audience, tiny to nonexistent budgets. Agencies deal with this often. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 6: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/6.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
Growth hacking is a really smart way of engaging a public to share an idea, product or service #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 7: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/7.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
Hack is a short cut vs traditional approach typically using tech in an innovative way #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 8: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/8.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Today’s PR environment is very challenging. How does a large agency like KetchumPR remain nimble? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 9: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/9.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Gerard F. Corbett@gerardcorbett
Think global Act local Be Cogent #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 10: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/10.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
We incubate in response to client demand. Ideas can come from any area of the business, and any market #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 11: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/11.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Cheval John@chevd80
Large agencies also have to be great listeners and listen to what their customers are asking for the better #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 12: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/12.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
And we have strong networks IRL and virtually, and an open culture to R&D. I run the engagement network #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 13: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/13.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Large agencies can be more cumbersome and hard to shift, but stronger resources to help it happen. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 14: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/14.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Martin Waxman@martinwaxman
Think and act like a startup or independent agency. Easier said than done and tough to let go of processes #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 15: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/15.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
PR agencies are separating into those who do digital, and those who don’t. Why? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 16: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/16.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Howard Walker@1HowardWalker
because they want to be out of business in 5 years' time? Makes no sense to me - you need both surely #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 17: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/17.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Agencies often fail to clearly demonstrate their #digitalPR skills, don’t build online influence of their own. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 18: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/18.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Cheval John@chevd80
That is truly sad. Can I add that not many public relations professionals are not on social media #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 19: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/19.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
Issue we all face is that information is out of date as soon as its taught. Need to teach attitudes and continuous learning #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 20: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/20.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Lorrie Walker PR@PRLorrie
Digital is FT job. Requires unique skill set, which could mk some agencies shy away. I predict more will get on board.#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 21: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/21.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Agencies that want to sell more #digitalPR need to better showcase their abilities, employees, past results.#PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 22: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/22.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
When interviewing – what red flags indicate outdated, stagnant #PR skills? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 23: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/23.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
If you bring up metrics and they talk about AVE’s instead of business goals and conversion, move on. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 24: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/24.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
If you talk about social media and they can’t think through a solid strategy, move on. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 25: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/25.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Cheval John@chevd80
The biggest red flag is that they can't write a coherent sentence for the better and articulate their message for better #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 26: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/26.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
And SEO - don't forget the part that plays in #digitalPR to grow reach faster, target right audiences. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 27: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/27.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
I interview for attitude first, skills second #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 28: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/28.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
I used to think digital was an age thing but its an attitude #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 29: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/29.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
How does an agency that is modernizing its services differ from one that is not? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 30: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/30.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Lack of metrics, using AVE’s or inability to identify business goals is a red flag for old school agencies #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 31: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/31.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Prezly@Prezly
Hire diverse staff: diff POVs, skills, and approaches lend to better work and client education #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 32: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/32.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Gerard F. Corbett@gerardcorbett
It shows up in the work and the energy and enthusiasm of the agency's people #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 33: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/33.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
The internal culture can really demonstrate agency interest in modernizing. Do they encourage it? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 34: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/34.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Is the agency pushing clients to modernize, just as much as themselves? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 35: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/35.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
smart agencies listen and respond to clients - supply and demand #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 36: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/36.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
We build influence for our clients, but many fail to do this for their own agencies. Why? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 37: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/37.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Prezly@Prezly
Let’s face it: we’re busy. Professional development and managing internal stakeholders can be exhausting #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 38: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/38.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Lorrie Walker PR@PRLorrie
So easy to be consumed by clients' needs & put agency's needs on back burner. Ex: My blog is almost always outdated. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 39: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/39.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
Lack of ownership or accountability to build agency online influence is a barrier. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 40: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/40.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
Exciting thing about modern PR is there's gab between say and do, You can tell a lot about an agency from its online presence #PRprochat #PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 41: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/41.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Stephen Waddington@wadds
There's nowhere to hide. What you say is what you get. We've gotta manage our own reputations #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 42: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/42.jpg)
Agency Growth Hacks with Stephen Waddington and Carrie Morgan
Best of#PRprochat
Carrie Morgan@morgancarrie
If a digital agency has no online influence, it's VERY important to demonstrate client experience. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Best of #PRprochat
![Page 43: Agency Growth Hacks with Stephen Waddington & Carrie Morgan](https://reader031.vdocuments.us/reader031/viewer/2022021813/58d14f951a28ab41128b51d3/html5/thumbnails/43.jpg)
Carrie Morgan, author, chat moderator
First Thursdays @ 3pm EST
#PRprochat
a Twitter chat for PR pros