Updated: 11/21/14
The official VISIT FLORIDA website makes your advertising even more relevant to premium travel demographics.Source: Quantcast
Household IncomeSource: Quantcast
62% Female 74.9% of women identify themselves as primary purchasers of travel
and travel related expenses. Plus, women control $12 trillion in global consumer spending.
65% College Graduates Education correlates strongly with above-average household
incomes and greater discretionary spending.
24% with household incomes of more than $100,000
55% are between 25-54 years old Our audience has a higher than average index in Millennials, GenX & Boomers age groups.
Our audience has significant spending power and a higher than average affinity for travel, fitness, apparel, sports and consumer goods.
VISITFLORIDA.com Home Page
VISITFLORIDA.com Advertising
With millions of dollars of media power driving consumers to VISITFLORIDA.com, now is the time to reach your target audience efficiently and effectively.
HH Income
$0-50K 92
$50-100K 108
$100-150K 112
$150K+ 104
Index Composition
$0-50K . . . . . . . . . 44%
$50-100K . . . . . 33%
$100-150K . . . 14%
$150K+ . . . . . . . . . 9%
VISITFLORIDA.com vs. Total Internet Average
44%
50% U.S. average
33%
29% U.S. average
14%
12% U.S. average
10%
8% U.S. average
Visitor Return FrequencySource: Omniture SiteCatalyst
less than 1 day 7 - 14 days
3 - 7 days 14 days to 1 month
1 - 3 days longer than 1 month
38%
16%15%
14%
9%
8%
Updated: 11/21/14
Features of the website allow you to reach the right audience with the right tools.
Simplified, easy-to-understand banner programs
Powerful ad targeting options
VISITFLORIDA.com Advertising
Access VISITFLORIDA.com’s highly engaged audience through digital solutions now.
SEARCH RESULTS - GRID VIEW
728x90
160x
600
194x
255
194x
255
194x
255
194x
255
CITY DETAIL PAGE SEARCH RESULTS - LIST VIEW
64x64with text
EXPANDABLE728 X 275
(expands down to 728 x 275)
300x250
728x90
728x90
728x90
100%
9:41 AM
300x250
(850) 205-3815 • [email protected]: 11/21/14
Home PageTake advantage of this highly visible real estate on VISITFLORIDA.com’s most visited page and get your message in front of the right audience.
The content tile positions and leaderboard positions will rotate evenly between a set number of advertisers for the quarter. These premium ad positions are sold quarterly on a first-come, first-serve basis. Advertiser capacity per quarter is ten.
HOME PAGE
2015 Home PageQuarterly Investment PlansAd Sizes: 194 x 255, 728 x 90
VISITFLORIDA.com Home PagePremium Digital Advertising
Leaderboard Ad Position
728 X 90
Access VISIT FLORIDA’s highly engaged audience through these limited premium digital advertising opportunities now.
Content TileAd Position
194 X 255
PARTNER RATE: $8,000/Quarter
Non-partner: $10,000/Quarter
Rates valid through June 30, 2015
(850) 205-3815 • [email protected]: 11/21/14
Gateway Pages
Access VISIT FLORIDA’s highly targeted and engaged audience through these limited premium digital advertising opportunities placements. Ad positions include Gateway Home Page exposure and associated pages paired with our Gateway websites.
Take advantage of this highly visible real estate on VISITFLORIDA.com’s Gateway pages and get your message in front of a valuable audience. Select one Gateway or explore showcasing your business on all five. Connect with the VISIT FLORIDA Sales Team today to secure your exposure.
TRAILS PAGE
GOLF PAGE
Culture
Fishing Capital
Golf
Trails
Weddings
2015 Gateway Pages Quarterly Investment Plans
Leaderboard Ad Positions
728 X 90
VISITFLORIDA.com GatewaysPremium Digital Advertising
SkyscraperAd Unit
160 x 600
Ad sizes: 194x255, 728x90, 160x600, 300x250,
728x90, expands to 728x275, 64x64 (image with text)
One Gateway
PARTNER RATE: $1,800
Non-partner: $2,250
All Gateways
PARTNER RATE: $2,800
Non-partner: $3,350
Rates valid through June 30, 2015
Content TileAd Positions
194 X 255
WEDDINGS PAGE
(850) 205-3815 • [email protected]: 11/21/14
VACATION REGION
EXPANDING TOP LEADERBOARD RUN-OF-SITE
Ad Sizes:728x90, expands to 728x275
Ad Sizes:194x255 | 728x90 | 160x600 | 300x250728x90, expands to 728x275 | 64x64 with text
Ad Sizes:194x255 | 728x90 | 160x600 | 300x250 | 64x64 with text
PARTNER RATE: $40.00 Non-partner: $50.00
PARTNER RATE: $35.00 Non-partner: $45.00
PARTNER RATE: $16.00*Non-partner: $20.00
Effective pricing options available now for reaching your target customer
Pricing based on CPM (impressions).
* If you are a qualified VISIT FLORIDA Small Business Partner, contact the team to explore our Small Business pricing structure.
Rates valid through June 30, 2015
Connect with the VISIT FLORIDA Sales Team now.
DEALS & SPECIAL OFFERS
PARTNER RATE: $40.00Non-partner: $50.00
Ad Sizes:194x255 | 728x90 | 160x600 | 728x90
Your ad will appear on
VISIT FLORIDA’s most popular
pages, currently the Deals and/or
Special Offers pages.
FLORIDA RESIDENTS
Ad Sizes:194x255 | 728x90 | 160x600 | 300x250728x90, expands to 728x275 | 64x64 with text
PARTNER RATE: $40.00Non-partner: $50.00
Deliver your advertising message
only to consumers who are in
Florida. Inventory is limited to
75,000 impressions per month
per advertiser sold on a first
come, first serve basis.
Receive a broad reach of consumers
planning their Florida vacation and build brand
awareness. Your ads will appear throughout
VISITFLORIDA.com, with the exception of the
home page, the gateway microsite landing pages,
listing pages and mobile.
Take your message to an even more defined audience by
targeting a specific vacation region. Your ads will deliver
on relative search results and content pages.
Secure above the fold placement with the
expandable top leaderboard designed for
maximum impact across search results pages and
topic, campaign, deals, and other landing pages.
Powerful Ad Targeting Options
VISITFLORIDA.comDesktop Rate Card
(850) 205-3815 • [email protected]: 11/21/14
This rich media ad experience takes your brand to full
screen on m.VISITFLORIDA.com for user engagement and
brand awareness. Inventory is limited to 15,000 impressions
per month per advertiser. Ads featured in the mobile
spacemust link to a mobile optimized page.
MOBILE INTERSTITIALAd size: 320x480; safe area 320x416
PARTNER RATE: $27.00 Non-partner: $34.00
MOBILEAd sizes: 320x50,300x250, 320x150 and adhesion
Reach visitors in the highly-engaged mobile space while
planning and traveling with run-of-site banner ad on
m.VISITFLORIDA.com. Ads featured in the mobile space must
link to a mobile-optimized page.
PARTNER RATE: $21.00* Non-partner: $27.00
Effective pricing options available now for reaching your target customer
Powerful Ad Targeting Options
Pricing based on CPM (impressions).
* If you are a qualified VISIT FLORIDA Small Business Partner, contact the team to explore our Small Business pricing structure.
Rates valid through June 30, 2015
Connect with the VISIT FLORIDA Sales Team now.
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VISITFLORIDA.comMobile Rate Card