Updated: 11/21/14

The official VISIT FLORIDA website makes your advertising even more relevant to premium travel demographics.Source: Quantcast

Household IncomeSource: Quantcast

62% Female 74.9% of women identify themselves as primary purchasers of travel

and travel related expenses. Plus, women control $12 trillion in global consumer spending.

65% College Graduates Education correlates strongly with above-average household

incomes and greater discretionary spending.

24% with household incomes of more than $100,000

55% are between 25-54 years old Our audience has a higher than average index in Millennials, GenX & Boomers age groups.

Our audience has significant spending power and a higher than average affinity for travel, fitness, apparel, sports and consumer goods.

VISITFLORIDA.com Home Page

VISITFLORIDA.com Advertising

With millions of dollars of media power driving consumers to VISITFLORIDA.com, now is the time to reach your target audience efficiently and effectively.

HH Income

$0-50K 92

$50-100K 108

$100-150K 112

$150K+ 104

Index Composition

$0-50K . . . . . . . . . 44%

$50-100K . . . . . 33%

$100-150K . . . 14%

$150K+ . . . . . . . . . 9%

VISITFLORIDA.com vs. Total Internet Average

44%

50% U.S. average

33%

29% U.S. average

14%

12% U.S. average

10%

8% U.S. average

Visitor Return FrequencySource: Omniture SiteCatalyst

less than 1 day 7 - 14 days

3 - 7 days 14 days to 1 month

1 - 3 days longer than 1 month

38%

16%15%

14%

9%

8%

Updated: 11/21/14

Features of the website allow you to reach the right audience with the right tools.

Simplified, easy-to-understand banner programs

Powerful ad targeting options

VISITFLORIDA.com Advertising

Access VISITFLORIDA.com’s highly engaged audience through digital solutions now.

SEARCH RESULTS - GRID VIEW

728x90

160x

600

194x

255

194x

255

194x

255

194x

255

CITY DETAIL PAGE SEARCH RESULTS - LIST VIEW

64x64with text

EXPANDABLE728 X 275

(expands down to 728 x 275)

300x250

728x90

728x90

728x90

100%

9:41 AM

300x250

(850) 205-3815 • AdSales@VISITFLORIDA.orgUpdated: 11/21/14

Home PageTake advantage of this highly visible real estate on VISITFLORIDA.com’s most visited page and get your message in front of the right audience.

The content tile positions and leaderboard positions will rotate evenly between a set number of advertisers for the quarter. These premium ad positions are sold quarterly on a first-come, first-serve basis. Advertiser capacity per quarter is ten.

HOME PAGE

2015 Home PageQuarterly Investment PlansAd Sizes: 194 x 255, 728 x 90

VISITFLORIDA.com Home PagePremium Digital Advertising

Leaderboard Ad Position

728 X 90

Access VISIT FLORIDA’s highly engaged audience through these limited premium digital advertising opportunities now.

Content TileAd Position

194 X 255

PARTNER RATE: $8,000/Quarter

Non-partner: $10,000/Quarter

Rates valid through June 30, 2015

(850) 205-3815 • AdSales@VISITFLORIDA.orgUpdated: 11/21/14

Gateway Pages

Access VISIT FLORIDA’s highly targeted and engaged audience through these limited premium digital advertising opportunities placements. Ad positions include Gateway Home Page exposure and associated pages paired with our Gateway websites.

Take advantage of this highly visible real estate on VISITFLORIDA.com’s Gateway pages and get your message in front of a valuable audience. Select one Gateway or explore showcasing your business on all five. Connect with the VISIT FLORIDA Sales Team today to secure your exposure.

TRAILS PAGE

GOLF PAGE

Culture

Fishing Capital

Golf

Trails

Weddings

2015 Gateway Pages Quarterly Investment Plans

Leaderboard Ad Positions

728 X 90

VISITFLORIDA.com GatewaysPremium Digital Advertising

SkyscraperAd Unit

160 x 600

Ad sizes: 194x255, 728x90, 160x600, 300x250,

728x90, expands to 728x275, 64x64 (image with text)

One Gateway

PARTNER RATE: $1,800

Non-partner: $2,250

All Gateways

PARTNER RATE: $2,800

Non-partner: $3,350

Rates valid through June 30, 2015

Content TileAd Positions

194 X 255

WEDDINGS PAGE

(850) 205-3815 • AdSales@VISITFLORIDA.orgUpdated: 11/21/14

VACATION REGION

EXPANDING TOP LEADERBOARD RUN-OF-SITE

Ad Sizes:728x90, expands to 728x275

Ad Sizes:194x255 | 728x90 | 160x600 | 300x250728x90, expands to 728x275 | 64x64 with text

Ad Sizes:194x255 | 728x90 | 160x600 | 300x250 | 64x64 with text

PARTNER RATE: $40.00 Non-partner: $50.00

PARTNER RATE: $35.00 Non-partner: $45.00

PARTNER RATE: $16.00*Non-partner: $20.00

Effective pricing options available now for reaching your target customer

Pricing based on CPM (impressions).

* If you are a qualified VISIT FLORIDA Small Business Partner, contact the team to explore our Small Business pricing structure.

Rates valid through June 30, 2015

Connect with the VISIT FLORIDA Sales Team now.

DEALS & SPECIAL OFFERS

PARTNER RATE: $40.00Non-partner: $50.00

Ad Sizes:194x255 | 728x90 | 160x600 | 728x90

Your ad will appear on

VISIT FLORIDA’s most popular

pages, currently the Deals and/or

Special Offers pages.

FLORIDA RESIDENTS

Ad Sizes:194x255 | 728x90 | 160x600 | 300x250728x90, expands to 728x275 | 64x64 with text

PARTNER RATE: $40.00Non-partner: $50.00

Deliver your advertising message

only to consumers who are in

Florida. Inventory is limited to

75,000 impressions per month

per advertiser sold on a first

come, first serve basis.

Receive a broad reach of consumers

planning their Florida vacation and build brand

awareness. Your ads will appear throughout

VISITFLORIDA.com, with the exception of the

home page, the gateway microsite landing pages,

listing pages and mobile.

Take your message to an even more defined audience by

targeting a specific vacation region. Your ads will deliver

on relative search results and content pages.

Secure above the fold placement with the

expandable top leaderboard designed for

maximum impact across search results pages and

topic, campaign, deals, and other landing pages.

Powerful Ad Targeting Options

VISITFLORIDA.comDesktop Rate Card

(850) 205-3815 • AdSales@VISITFLORIDA.orgUpdated: 11/21/14

This rich media ad experience takes your brand to full

screen on m.VISITFLORIDA.com for user engagement and

brand awareness. Inventory is limited to 15,000 impressions

per month per advertiser. Ads featured in the mobile

spacemust link to a mobile optimized page.

MOBILE INTERSTITIALAd size: 320x480; safe area 320x416

PARTNER RATE: $27.00 Non-partner: $34.00

MOBILEAd sizes: 320x50,300x250, 320x150 and adhesion

Reach visitors in the highly-engaged mobile space while

planning and traveling with run-of-site banner ad on

m.VISITFLORIDA.com. Ads featured in the mobile space must

link to a mobile-optimized page.

PARTNER RATE: $21.00* Non-partner: $27.00

Effective pricing options available now for reaching your target customer

Powerful Ad Targeting Options

Pricing based on CPM (impressions).

* If you are a qualified VISIT FLORIDA Small Business Partner, contact the team to explore our Small Business pricing structure.

Rates valid through June 30, 2015

Connect with the VISIT FLORIDA Sales Team now.

100%9:41 AM

VISITFLORIDA.comMobile Rate Card