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Different types of TVs advertising
By Joe Osborne
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Talking heads
• This type of advert consists of people talking into a camera and it consists of a close up of the person that is talking to the camera. It makes the audience feel like they are being addressed to more personally.
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Documentary
• Informative style of advertising usually demonstrating the product and its benefits.
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Animation
• Using cartoon style / illustrations of characters to promote the product message.
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Realist
• Focuses on the everyday thoughts and concerns of society this type of advert shows the portrayal of realistic events. Real life problems are addressed with the product solving the problem.
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Anti Realist
• Focusses on something that will never happen to the audience. It will have the freedom to indulge in all kinds of CGI nonsense.
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Abstract
• Not trying to represent reality but experimental, artistic and creative.
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Series
• When similar TV adverts are released each month or so from a certain product with a continuing story line. This can create a strong brand identity.
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Other styles
• Humorous- funny, light hearted, amusing
• Surreal- bizarre, strange
• Dramatic- shocking, builds tension, suspense
• Parody- amusing, exaggerated imitation of the style
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