Transitions® understands that the expectations of glasses-wearers have changed,
and is striving to target this new market.
Without light, how would we interact with others, go about our day-to-day business and take time out simply to reflect?
Today, we are constantly on the go: home, work, a drink with friends, playing sport, driving… we lead busy lives. Light is constantly changing, and those who wear glasses want to feel comfortable wherever they are, right away, and on whatever device they’re using.
of Transitions lenses wearers are satisfied with their lenses1
of glasses wearers are light sensitive3
REFERENCES:1. Ophthalmic lenses consumer Brand Tracking - 3000 respondents, eyeglass wearers (18-69 yo) - July and August 2017. 2. Transitions Global Consumer Brand Tracking Study, conducted by MSW-ARS from 2015 to 2017. 3. Transitions Optical Life360 Live Wearer Testing in US, France, China (Ifop, 2016-2017); N = 117 4. Transitions Optical Life360 Live Wearers Testing in US, France, China (Ifop, 2016-2017); N = 582 18-65 y/o lens wearers
Transitions is a registered trademark, the Transitions logo and Transitions Light Intelligent Lenses are trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited. ©2018 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.
of Transitions wearers are likely to repurchase Transitions lenses2
of glasses wearers claim visual fatigue4
Light is life
Controlling light is at the heart of Transitions innovations
Appeal to this market and boost your Transitions sales.
In order to capture a wider audience, Transitions is continuing to innovate in 2018.
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How is Transitions building a lifestyle brand to appeal to a wider audience of glasses-wearers? With a simple, modern and innovative positioning.
A powerful launch
Light intelligent lenses:
3 Move between clear and dark 3 Indoors and outdoors 3 Complete UV protection.
100%SMART
100%PROTECTION
100%HASSLE FREE
100%STYLE
1 A new clear logo and tag line
2 Simple, clear consumer benefits
3 Four video campaigns aimed at active but different lifestyles
OPTICIANS:Fun and
engaging product benefits
PATIENTS:Consumer media
campaign attracting a wider
audience
NOAH & AVERYA sporty young couple
YOONA stylist and artist
REEDAn attractive architect
and keen biker
TOMA photographer aiming to
capture the perfect shot
TV sponsorship Digital Cinema