Transitions® understands that the expectations of glasses-wearers have changed,

and is striving to target this new market.

Without light, how would we interact with others, go about our day-to-day business and take time out simply to reflect?

Today, we are constantly on the go: home, work, a drink with friends, playing sport, driving… we lead busy lives. Light is constantly changing, and those who wear glasses want to feel comfortable wherever they are, right away, and on whatever device they’re using.

of Transitions lenses wearers are satisfied with their lenses1

of glasses wearers are light sensitive3

REFERENCES:1. Ophthalmic lenses consumer Brand Tracking - 3000 respondents, eyeglass wearers (18-69 yo) - July and August 2017. 2. Transitions Global Consumer Brand Tracking Study, conducted by MSW-ARS from 2015 to 2017. 3. Transitions Optical Life360 Live Wearer Testing in US, France, China (Ifop, 2016-2017); N = 117 4. Transitions Optical Life360 Live Wearers Testing in US, France, China (Ifop, 2016-2017); N = 582 18-65 y/o lens wearers

Transitions is a registered trademark, the Transitions logo and Transitions Light Intelligent Lenses are trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited. ©2018 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material.

of Transitions wearers are likely to repurchase Transitions lenses2

of glasses wearers claim visual fatigue4

Light is life

Controlling light is at the heart of Transitions innovations

Appeal to this market and boost your Transitions sales.

In order to capture a wider audience, Transitions is continuing to innovate in 2018.

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How is Transitions building a lifestyle brand to appeal to a wider audience of glasses-wearers? With a simple, modern and innovative positioning.

A powerful launch

Light intelligent lenses:

3 Move between clear and dark 3 Indoors and outdoors 3 Complete UV protection.

100%SMART

100%PROTECTION

100%HASSLE FREE

100%STYLE

1 A new clear logo and tag line

2 Simple, clear consumer benefits

3 Four video campaigns aimed at active but different lifestyles

OPTICIANS:Fun and

engaging product benefits

PATIENTS:Consumer media

campaign attracting a wider

audience

NOAH & AVERYA sporty young couple

YOONA stylist and artist

REEDAn attractive architect

and keen biker

TOMA photographer aiming to

capture the perfect shot

TV sponsorship Digital Cinema