7 Ways Brand Monitoring
Can Help Your Organization
What is brand monitoring software?
Track sentiment of mentions
Alert you of brand mentions
Listen for mentionsof keywords
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They help you:
7 Ways Monitoring can Help Your Brand
Monitoring and Alerting 1
2Measure Sentiment
Perform Social Media Audits3
4Respond to Mentions
Find Influencers5
6Find Product and Service Positioning
Research products, services, industries, verticals, keywords, and hashtags7
DISCOVERwhat
PEOPLE SAY about
YOUR BRAND
LISTENfor
MENTIONSoutside your social
media circles
PARTICIPATEin
CONVERSATIONSyou may never
have known were going on
Tracking Mentions Lets You
Content:
Online interaction:
Customer service:
Track Sentiment to Measure Trends in
To see which CONTENT is most and least POPULAR
To make sure you’re ENGAGING your online COMMUNITY to grow LOYALTY
To verify that customer service ISSUESare being ADDRESSED appropriately
Get big PICTURE of how your social media PRESENCE
is REACHING AUDIENCE
See what types of CONTENT and TOPICS
are WORKING for your BRAND
Brand Monitoring Tools Make Audits Easier To
Service
Digital MarketingSales
Social MediaContent
Topic
Brand
Positive Mentions:
Neutral Mentions:
Negative Mentions:
Track Mentions to Respond to Different Comment Types
SHARE broadly or COLLECTED for use as social EVIDENCE
ENGAGE, show the PASSION for your brand, and CONVERT to fans
STATE your case, WIN OVER haters, and show everyone else the QUALITY of your BRAND
THANK themENGAGE them to
build a RELATIONSHIP
EDUCATE them on PRODUCTS so they
can SHARE
Brand Monitoring Can Help You Identify Influencers, Which Allows You To Connect With Them To
Give them EARLY ACCESS to PRODUCTS so they
can SHARE
BUILD on the VALUE and
POSITIONING sentiment you HEAR
Use CONTENT to ADDRESS
misconceptions
MOVE online CONVERSATIONS
in DIRECTION you want
Brand monitoring can provide insights That Help You
Validate KEYWORDS
Discover INDUSTRY TERMS
Identify POPULAR TOPICS
Brand Monitoring Can Help You Create Better Marketing And Content Plans. It Will Help You
Guide your CONTENT planning
See where the TARGET audience is ACTIVE
Create a BETTER marketing PLAN