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8/12/2019 7 Tips to Make Mobile Email Marketing Campaign Successful
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7 Tips To Make Mobile Email Marketing
Campaign SuccessfulWhen it comes to communicating with marketing emails, a large number of
customers generally switch from desktops to mobile phones. Are your marketing
emails optimized with mobile users in mind? If not, then these users would delete
email that is not mobile user-friendly.
So, to make your mobile email marketing campaignsuccessful, here are some
eecti!e techni"ues to approach and in#uence the mobile user.
1. Make an efective mobile email strategy
$efore getting into techni"ues and plan, de%ne your targets and make a plan.
&!aluate your !iewers' usage of mobile and %nd out how you can send something to
them that is helpful and functional.
2. Identication & relativity rule
&!en if seen on-the-go or on a desktop, the inbo( is a full and !iable place. )ocused
and precise sub*ect lines and clear from name will help your message run away
inbo( e(clusion+but only helpful content will induce users to take the subse"uentstep, open the email, and persist to opt-in.
3. Give users diferent email versions
nowing the conte(t of use is important for sending mobile email users something
useful. arious mobile email users scan for signi%cant messages and lea!e the rest
for later on re!iews. An email seen on a mobile phone may end up by reading on a
tablet or /. ro!ide users with an option of an email !ersion, moreo!er when they
opt-in to header links in the email, for e(ample 0!iew mobile1. 2sers get to selecttheir preference and you can e!aluate your analytics to obser!e what is working or
not.
4. Rationalie & make sim!ler
http://www.alphasandesh.com/blog/7-tips-to-make-mobile-email-marketing-campaign-successful/http://www.alphasandesh.com/blog/7-tips-to-make-mobile-email-marketing-campaign-successful/ -
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&liminate redundant items, modify te(t, lessen large images and only i3S does not
obstruct images by default and think about loading time. 2nderstand the scale you
are planning for, so users need not to resize and scroll. A useful and simple to use
design will ser!e users across dierent platforms.
". #o not use small te$t %ont
)ont sizes must be bigger and targets should be easily hit. 4he minimum target size
should be 55655 pi(els with proper spacing between components. &nsure to stu
links and make your call-to-actions clear, so targets are simple to recognize and hit.
. 'ry to be social
In a recent study, it was found that a large number of smartphone users accessedsocial media websites on their phones. If you ha!e a strong presence on social
media websites, then do not forget to include the links in your email and support
following and sharing.
(. Im!rove t)e *)ole e$!erience
&nsure that the email link of your landing pages are optimized for mobile phones. If
you are blessed enough to engage somebody, do not let down at the subse"uent
step.
With that type of penetration, approaching mobile email recipients can create or
destroy an email marketing campaign, so businesses are re"uired to ensure that
their messages are mobile-friendly.