8/12/2019 7 Tips to Make Mobile Email Marketing Campaign Successful

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7 Tips To Make Mobile Email Marketing

Campaign SuccessfulWhen it comes to communicating with marketing emails, a large number of

customers generally switch from desktops to mobile phones. Are your marketing

emails optimized with mobile users in mind? If not, then these users would delete

email that is not mobile user-friendly.

So, to make your mobile email marketing campaignsuccessful, here are some

eecti!e techni"ues to approach and in#uence the mobile user.

1. Make an efective mobile email strategy

$efore getting into techni"ues and plan, de%ne your targets and make a plan.

&!aluate your !iewers' usage of mobile and %nd out how you can send something to

them that is helpful and functional.

2. Identication & relativity rule

&!en if seen on-the-go or on a desktop, the inbo( is a full and !iable place. )ocused

and precise sub*ect lines and clear from name will help your message run away

inbo( e(clusion+but only helpful content will induce users to take the subse"uentstep, open the email, and persist to opt-in.

3. Give users diferent email versions

nowing the conte(t of use is important for sending mobile email users something

useful. arious mobile email users scan for signi%cant messages and lea!e the rest

for later on re!iews. An email seen on a mobile phone may end up by reading on a

tablet or /. ro!ide users with an option of an email !ersion, moreo!er when they

opt-in to header links in the email, for e(ample 0!iew mobile1. 2sers get to selecttheir preference and you can e!aluate your analytics to obser!e what is working or

not.

4. Rationalie & make sim!ler

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8/12/2019 7 Tips to Make Mobile Email Marketing Campaign Successful

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&liminate redundant items, modify te(t, lessen large images and only i3S does not

obstruct images by default and think about loading time. 2nderstand the scale you

are planning for, so users need not to resize and scroll. A useful and simple to use

design will ser!e users across dierent platforms.

". #o not use small te$t %ont

)ont sizes must be bigger and targets should be easily hit. 4he minimum target size

should be 55655 pi(els with proper spacing between components. &nsure to stu

links and make your call-to-actions clear, so targets are simple to recognize and hit.

. 'ry to be social

In a recent study, it was found that a large number of smartphone users accessedsocial media websites on their phones. If you ha!e a strong presence on social

media websites, then do not forget to include the links in your email and support

following and sharing.

(. Im!rove t)e *)ole e$!erience

&nsure that the email link of your landing pages are optimized for mobile phones. If

you are blessed enough to engage somebody, do not let down at the subse"uent

step.

With that type of penetration, approaching mobile email recipients can create or

destroy an email marketing campaign, so businesses are re"uired to ensure that

their messages are mobile-friendly.