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TIPS TO aSweet LOGO DESIGNUSING
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ONTHEGRID@onthegridagency
We Grow Companies
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GET THE
FULL PDFbit.ly/perfectbusinesslogo
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WE ARE BIG FANS!
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LOGO CONTESTS AVERAGE$1.46per logo
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YOU CAN’T GET THAT MUCH CREATIVE VALUE ANYWHERE ELSE
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we sure love our
winning logosj
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let’s talk about these
contests
CONTEST #1 CONTEST #2
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124designers
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536logo
designs
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4days
in
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I think that qualifies as a boatload
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say... “expect ~90 designs”
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we also worked
hard
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80pieces of feedback
we gave designers
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10xa day
checked our contest
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25hours managing each
contest
spent
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obsession is a good thing
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This means check your contest multiple times a
day and give tons of feedback to your
designers
obsession
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The more you engage,
the more they’ll participate
obsession
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USE PINTEREST
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Create a Pinterest board with inspiration
for your logo
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Pin pictures, logos, colors, shapes, font styles
etc... whatever you feel represents your company
and your new logo
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Don’t forget to add the Pinterest link to your
design brief.
“
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your contest title counts
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This is the most important part of your design brief
title
*
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why?
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We found out a lot of designers skim the brief
title
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our first title
“
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Instead of attracting ‘smart designers’
we got brain logos
title
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title
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Some designers copy each other
It was hard to stop them
title
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We had to tell each designer ”no more
brains!”
title
XX X
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title
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“NEW title
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send lots of feedback
Y Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y Y
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Your designers want to create something great.
Tell them what you think · like · need
feedback
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feedback
“example
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be complementary
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Designing is a very personal thing so you can hurt people’s feelings if you’re not
careful
complement
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“Before you say something negative, start with a positive so it’s easier for the designer to hear the negative.”
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Try the feedback sandwich approach
complement
positivenegativepositive
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Pay up!Guarantee your contest.
This means you promise to choose a
winner
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pay up!
No designer wants to work for free.
Guaranteed contests attract more designers$
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what if thedesigns are
bad?L
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pay up!Just email
99designs and ask to extend your
contest
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GET STEP by step instructions
bit.ly/perfectbusinesslogo
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follow us!ONTHEGRID@onthegridagency