6 tips to a sweet logo design using 99designs
TRANSCRIPT
TIPS TO aSweet LOGO DESIGNUSING
ONTHEGRID@onthegridagency
We Grow Companies
GET THE
FULL PDFbit.ly/perfectbusinesslogo
WE ARE BIG FANS!
LOGO CONTESTS AVERAGE$1.46per logo
YOU CAN’T GET THAT MUCH CREATIVE VALUE ANYWHERE ELSE
we sure love our
winning logosj
let’s talk about these
contests
CONTEST #1 CONTEST #2
124designers
536logo
designs
4days
in
I think that qualifies as a boatload
say... “expect ~90 designs”
we also worked
hard
80pieces of feedback
we gave designers
10xa day
checked our contest
25hours managing each
contest
spent
obsession is a good thing
This means check your contest multiple times a
day and give tons of feedback to your
designers
obsession
The more you engage,
the more they’ll participate
obsession
USE PINTEREST
Create a Pinterest board with inspiration
for your logo
Pin pictures, logos, colors, shapes, font styles
etc... whatever you feel represents your company
and your new logo
Don’t forget to add the Pinterest link to your
design brief.
“
your contest title counts
This is the most important part of your design brief
title
*
why?
We found out a lot of designers skim the brief
title
our first title
“
Instead of attracting ‘smart designers’
we got brain logos
title
title
Some designers copy each other
It was hard to stop them
title
We had to tell each designer ”no more
brains!”
title
XX X
title
“NEW title
send lots of feedback
Y Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y YY Y Y Y Y Y Y Y Y Y Y Y Y
Your designers want to create something great.
Tell them what you think · like · need
feedback
feedback
“example
be complementary
Designing is a very personal thing so you can hurt people’s feelings if you’re not
careful
complement
“Before you say something negative, start with a positive so it’s easier for the designer to hear the negative.”
Try the feedback sandwich approach
complement
positivenegativepositive
Pay up!Guarantee your contest.
This means you promise to choose a
winner
pay up!
No designer wants to work for free.
Guaranteed contests attract more designers$
what if thedesigns are
bad?L
pay up!Just email
99designs and ask to extend your
contest
GET STEP by step instructions
bit.ly/perfectbusinesslogo
follow us!ONTHEGRID@onthegridagency