8/12/2019 5 Ways to Unlock Your Creative Advertising Ideas

http://slidepdf.com/reader/full/5-ways-to-unlock-your-creative-advertising-ideas 1/1

5 Ways to Unlock Your Creative Advertising Ideas

Sometimes, developing creative advertising can feel painful. Trying to reak out of t!e daily life grind andforce uni"ue and previously unt!oug!t ideas aout a product, service, rand, or company can seemimpossile. #ven t!inking aout a pro$ect can sometimes e daunting, even for t!e most e%periencedmarketing professional. In order to !elp &it! t!e process, and get t!e mind going &it! e%citing ideas, it isgood to prepare yourself. Some met!ods are e%pected, and some are not. T!e idea is to set yourself up&it! t!e rig!t tools and environment to let t!e creative $uices flo&.

'. (et p!ysicalIn order to unlock t!e creative advertising potential in your !ead, you need to get your ody moving.)!ysical activity stimulates t!e rain. *e& neurons are created, o%ygen is pumped into t!e rain, andpositive !ormones and endorp!ines are released into t!e loodstream. All of t!ese t!ings !elp a personto t!ink etter. Sitting at a desk for eig!t !ours straig!t, staring at a computer screen does none of t!oset!ings. C!anging your environment &!en you get up to e%ercise can also !elp. +eing outside &it!nature, or around ot!er people can often e inspirational. Take a reak to &alk, run, ike, s&im, do yoga

or aeroics, or $ust dance around your office for a it. T!e results &ill e a etter t!inking you.

2. Consult those you admire*o !uman is an island. We are all affected y t!ose around us. To !elp &it! creativity, !ave a list ofpeople t!at you respect and &!ose insig!t you typically find !elpful. T!is list can even include strongfictional or !istorical c!aracters -ane Austin, Yoda, -o!n Wayne, etc. As long as you can turn to t!emor t!ink !o& t!ey &ould approac! a prolem, t!en t!ey can e on your list. W!en you are stumped,consult your people for !elp. T!ey may not kno& t!e particulars, ut sometimes eing free from t!ose isall it takes for t!em to say somet!ing unencumered t!at !elps you find your solution for your creativeadvertising pro$ect. Creativity egets creativity. /eeping creative people in your mind and kno&ing t!eirtricks to get t!e $o done is often enoug! to inspire results.

3. Do something unexpected0on1t let your rain go to sleep. 2o& often do you do t!e same repetitive daily task and !alf &ay t!roug!a particular day, !ave no recollection of &!et!er or not you did it already. 3i% t!ings up and take a reakfrom t!e grind in order to keep your mind &orking at its est. Trying ne& t!ings is !elpful. A differentroute to &ork every fe& days, &riting &it! your non4dominant !and, or a ne& food can do &onders.Intellectual stimulation can also &ork. earn &ords in a ne& language, keep a ook of &ord or numerpu66les !andy, or &atc! educational documentaries in order to keep your rain &orking optimally.

4. Embrace the artsT!e arts, suc! as t!eatre, music, museums, and dance can all encourage creativity and intelligence.

Complicated music &it! multiple instruments and movements !as een a go4to for t!ose looking toencourage t!oug!t for years. +eing emotionally stimulated y art&ork or t!eatre is also effective, since&e are emotional eings and emracing emotions !elps eget creativity. 2istorical, cultural, and artmuseums can all provide &onder and learning t!at can get t!e rain $ump started. +eing engaged &it!your senses and emotions can do &onders to lift t!e mood and encourage you on many levels, including&it! creative advertising.

5. Flip from negative to positive7ften, &e are our iggest !angup &!en it comes to creative mental lock. +y eing negative aout t!etask, &e set ourselves up to fail. In order to c!ange t!at pattern, egin t!inking positively aout t!esituation. Instead of seeing a prolem t!at a company faces, t!ink of it as an opportunity for a previously

unkno&n solution for t!eir customers. +y eing open to options and possiilities, you !elp yourself toopen your mind to creative t!inking. In t!at &ay, ans&ers &ill !appen spontaneously and organically andt!e entire process &ill e fun. 7penness allo&s inspiration to !appen and t!e situation to e seen from adifferent perspective, &!ic! allo&s for t!e est of creative solutions.

If you &ould like to learn more aout creative advertising in Austin, visit Screamer Co.