5 ways to unlock your creative advertising ideas

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5 Ways to Unlock Your Creative Advertising Ideas Sometimes, developing creative advertising  can feel painful. Trying to reak out of t!e daily life grind and force uni"ue and previously unt!oug!t ideas aout a product, service, rand, or company can seem impossile. #ven t!inking aout a pro$ect can sometimes e daunting, even for t!e most e%perienced marketing professional. In order to !elp &it! t!e process, and get t!e mind going &it! e%citing ideas, it is good to prepare yourself. Some met!ods are e%pected, and some are not. T!e idea is to set yourself up &it! t!e rig!t tools and environment to let t!e creative $uices flo&. '. (et p!ysical In order to unlock t!e creative advertising potential in your !ead, you need to get your ody moving. )!ysical activity stimulates t!e rain. *e& neurons are created, o%ygen is pumped into t!e rain, and positive !ormone s and endorp! ines are released into t!e loodstream. All of t!ese t!ings !elp a person to t!ink etter. Sitting at a desk for eig!t !ours straig!t, staring at a computer screen does none of t!ose t!ings. C!anging your environment &!en you get up to e%ercise can also !elp. +eing outside &it! nature, or around ot!er people can often e inspirational. Take a reak to &alk, run, ike, s&im, do yoga or aeroics, or $ust dance around your office for a it. T!e results &ill e a etter t!inking you. 2. Consult those you admire *o !uman is an island. We are all affected y t!ose around us. To !elp &it! creativity, !ave a list of people t!at you respect and &!ose insig!t you typically find !elpful. T!is list can even include strong fictional or !istorical c!aracters -ane Austin, Yoda, -o!n Wayne, etc. As long as you can turn to t!em or t!ink !o& t!ey &ould approac! a prolem, t!en t!ey can e on your list. W!en you are stumped, consult your people for !elp. T!ey may not kno& t!e particula rs, ut sometimes eing free from t!ose is all it takes for t!em to say somet!ing unencumered t!at !elps you find your solution for your creative advertising pro$ect. Creativity egets creativity. /eeping creative people in your mind and kno&ing t!eir tricks to get t!e $o done is often enoug! to inspire results. 3. Do something unexpected 0on1t let your rain go to sleep. 2o& often do you do t!e same repetitive daily task and !alf &ay t!roug! a particular day, !ave no recollection of &!et!er or not you did it already. 3i% t!ings up and take a reak from t!e grind in order to keep your mind &orking at its est. Trying ne& t!ings is !elpful. A different route to &ork every fe& days, &riting &it! your non4dominant !and, or a ne& food can do &onders. Intellectual stimulation can also &ork. earn &ords in a ne& language, keep a ook of &ord or numer pu66les !andy, or &atc! educational documentaries in order to keep your rain &orking optimally. 4. Embrace the arts T!e arts, suc! as t!eatre, music, museums, and dance can all encourage creativity and intelligence. Complicated music &it! multiple instruments and movements !as een a go4to for t!ose looking to encourage t!oug!t for years. +eing emotionally stimulated y art&ork or t!eatre is also effective, since &e are emotional eings and emracing emotions !elps eget creativity. 2istorical, cultural, and art museums can all provide &onder and learning t!at can get t!e rain $ump started. +eing engaged &it! your senses and emotions can do &onders to lift t!e mood and encourage you on many levels, including &it! creative advertising. 5. Flip from negative to positive 7ften, &e are our iggest !angup &!en it comes to creative mental lock. +y eing negative aout t!e

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Page 1: 5 Ways to Unlock Your Creative Advertising Ideas

8/12/2019 5 Ways to Unlock Your Creative Advertising Ideas

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5 Ways to Unlock Your Creative Advertising Ideas

Sometimes, developing creative advertising can feel painful. Trying to reak out of t!e daily life grind andforce uni"ue and previously unt!oug!t ideas aout a product, service, rand, or company can seemimpossile. #ven t!inking aout a pro$ect can sometimes e daunting, even for t!e most e%periencedmarketing professional. In order to !elp &it! t!e process, and get t!e mind going &it! e%citing ideas, it isgood to prepare yourself. Some met!ods are e%pected, and some are not. T!e idea is to set yourself up&it! t!e rig!t tools and environment to let t!e creative $uices flo&.

'. (et p!ysicalIn order to unlock t!e creative advertising potential in your !ead, you need to get your ody moving.)!ysical activity stimulates t!e rain. *e& neurons are created, o%ygen is pumped into t!e rain, andpositive !ormones and endorp!ines are released into t!e loodstream. All of t!ese t!ings !elp a personto t!ink etter. Sitting at a desk for eig!t !ours straig!t, staring at a computer screen does none of t!oset!ings. C!anging your environment &!en you get up to e%ercise can also !elp. +eing outside &it!nature, or around ot!er people can often e inspirational. Take a reak to &alk, run, ike, s&im, do yoga

or aeroics, or $ust dance around your office for a it. T!e results &ill e a etter t!inking you.

2. Consult those you admire*o !uman is an island. We are all affected y t!ose around us. To !elp &it! creativity, !ave a list ofpeople t!at you respect and &!ose insig!t you typically find !elpful. T!is list can even include strongfictional or !istorical c!aracters -ane Austin, Yoda, -o!n Wayne, etc. As long as you can turn to t!emor t!ink !o& t!ey &ould approac! a prolem, t!en t!ey can e on your list. W!en you are stumped,consult your people for !elp. T!ey may not kno& t!e particulars, ut sometimes eing free from t!ose isall it takes for t!em to say somet!ing unencumered t!at !elps you find your solution for your creativeadvertising pro$ect. Creativity egets creativity. /eeping creative people in your mind and kno&ing t!eirtricks to get t!e $o done is often enoug! to inspire results.

3. Do something unexpected0on1t let your rain go to sleep. 2o& often do you do t!e same repetitive daily task and !alf &ay t!roug!a particular day, !ave no recollection of &!et!er or not you did it already. 3i% t!ings up and take a reakfrom t!e grind in order to keep your mind &orking at its est. Trying ne& t!ings is !elpful. A differentroute to &ork every fe& days, &riting &it! your non4dominant !and, or a ne& food can do &onders.Intellectual stimulation can also &ork. earn &ords in a ne& language, keep a ook of &ord or numerpu66les !andy, or &atc! educational documentaries in order to keep your rain &orking optimally.

4. Embrace the artsT!e arts, suc! as t!eatre, music, museums, and dance can all encourage creativity and intelligence.

Complicated music &it! multiple instruments and movements !as een a go4to for t!ose looking toencourage t!oug!t for years. +eing emotionally stimulated y art&ork or t!eatre is also effective, since&e are emotional eings and emracing emotions !elps eget creativity. 2istorical, cultural, and artmuseums can all provide &onder and learning t!at can get t!e rain $ump started. +eing engaged &it!your senses and emotions can do &onders to lift t!e mood and encourage you on many levels, including&it! creative advertising.

5. Flip from negative to positive7ften, &e are our iggest !angup &!en it comes to creative mental lock. +y eing negative aout t!etask, &e set ourselves up to fail. In order to c!ange t!at pattern, egin t!inking positively aout t!esituation. Instead of seeing a prolem t!at a company faces, t!ink of it as an opportunity for a previously

unkno&n solution for t!eir customers. +y eing open to options and possiilities, you !elp yourself toopen your mind to creative t!inking. In t!at &ay, ans&ers &ill !appen spontaneously and organically andt!e entire process &ill e fun. 7penness allo&s inspiration to !appen and t!e situation to e seen from adifferent perspective, &!ic! allo&s for t!e est of creative solutions.

If you &ould like to learn more aout creative advertising in Austin, visit Screamer Co.