Insight into NEW Facebook Graph Search
Facebook Graph Search
What is Facebook Graph Search?How It Works- Search ExamplesSignificance & Takeaways5 ways to Prepare for New Search
Engine Now
Facebook Graph Search
What is Facebook Graph Search?How It Works- Search ExamplesSignificance & Takeaways5 Ways to Prepare for New Search
Engine Now
Facebook: 3 Pillars of Ecosystem
1. News Feed- What is going on?
2. Timeline (profiles)- who is this person/business?
3. Graph Search- Personalized search for People, places, things, interests
What is Facebook Graph Search?
“Graph Search is a new way for you to find people, photos, places and interests that are
most relevant to you on Facebook.”
Ex. Difference between web search & Graph Search:– Web Search: Italian restaurants in Asbury Park– Graph Search: Italian restaurants in Asbury that My
friends like
Facebook Graph Search
What is Facebook Graph Search?How It Works- Search ExamplesSignificance & Takeaways5 Ways to Prepare for New Search
Engine Now
How It Works- Search Examples
Direct Search… for Place
Friends Who Like Yoga
Friends Who Like Yoga
Friends who like Yoga and Live in Freehold
Restaurants Nearby (me)
Restaurants Nearby Visited By Friends
Restaurants Nearby Visited By Friends (cont’d)
Restaurants Nearby Visited By Friends (cont’d)
Photos Taken at Restaurants Nearby Visited By Friends (cont’d)
American Restaurants My Friends Visited
Books Read By My Friends
Dentists Liked By My Friends
Semantic search: Ortho…
Facebook Graph Search
What is Facebook Graph Search?How It Works- Search ExamplesSignificance & Takeaways5 Ways to Prepare for New Search
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Significance & Takeaways:Social Proof
Social proof (in the form of a like) seems to dominate in search results & is used to build out your choices.
In several places, results show that Page likes are given preferential treatment– **Facebook considers “likes” to be valuable
social validation and a driver for recommendations (search suggestions).
– This is similar to the number of positive reviews on Google and Yelp which is considered to be premium social capital.
Significance & Takeaways:Friend Recommendations
92% People trust their friends recommendations- compared to below 50% for other forms of advertising or endorsements (Nielsen Global Trust in Advertising survey, Q3 2011).
Facebook Graph Search allows you to query search all at once with out have to ask directly
Wake-up call for businesses– Need to have the requisite referrals, likes,
recommendations to be found in Facebook search engine
Recommendations
Significance & Takeaways:Observations
People who change privacy settings to Private will not be found in Graph Search (could be very important in future)
So far status updates and comments are still an untapped source of data for Graph Search
Facebook Graph Search: Early phase but window into future of search and wake up call for businesses.
Facebook Graph Search
What is Facebook Graph Search?How It Works- Search ExamplesSignificance & Takeaways5 Ways to Prepare for New Search
Engine Now
5 Ways to Prepare for New Search Engine Now
1. Complete Optimized Profile
2. Grow Targeted Facebook Page (new Likes)
3. Build more social engagement
4. Make Check-ins a Priority
5. Strategic Call to Action with Landing Pages
1. Optimize Profile
Complete fully written, optimized Profile– Page name, add categories, web address,
about section, Vanity URL– If you have local place, update your physical
address, add hours Use Keywords in profile Add Descriptions to Photos & Geo-Target Allow People to tag photos of your place
Optimize Profile
About Section: Use Keywords
Photos: Add Description & Geo Target
Allow People to Tag Photos of your Place
5 Ways to Prepare for New Search Engine Now
1. Complete Optimized Profile
2. Grow Targeted Facebook Page (new Likes)
3. Build more social engagement
4. Provide Incentives for Check ins & “Offers”
5. Strategic Call to Action with Landing Pages
Grow Facebook Likes/ Fans:Facebook Ads
5 Ways to Prepare for New Search Engine Now
1. Complete Optimized Profile
2. Grow Targeted Facebook Page (new Likes)
3. Build more social engagement
4. Provide Incentives for Check ins & “Offers”
5. Strategic Call to Action with Landing Pages
Build Social Engagement
5 Ways to Prepare for New Search Engine Now
1. Complete Optimized Profile
2. Grow Targeted Facebook Page (new Likes)
3. Build more social engagement
4. Provide Incentives for Check ins & “Offers”
5. Strategic Call to Action with Landing Pages
Provide Incentives for Check ins
First 100 People to Check In gets free appetizer with meal
Check in at register to receive 10% Off
Provide Incentives “Offers”
5 Ways to Prepare for New Search Engine Now
1. Complete Optimized Profile
2. Grow Targeted Facebook Page (new Likes)
3. Build more social engagement
4. Provide Incentives for Check ins & “Offers”
5. Strategic Call to Action with Landing Pages
Strategic Landing Pages to Create Call To Action
Strategic Landing Pages to Create Call To Action
Build Email List
Exclusive offers
Special Promotion
Summary
What is Facebook Graph Search?How It Works- Search ExamplesSignificance & Takeaways5 ways to Prepare for New Search
Engine Now
Homework! Prepare Your Facebook Page for Graph Search Set a Goal and implement 2 of the 5 ways to
prepare your Page
1. Optimize Profile
2. Grow Your Likes• How Many Likes?• What Time Frame?
3. Build Social engagement
4. Provide Incentives for Check ins/ Offers
5. Create Call To Action
Thank you!
Contact Info:
Laura DeMeo
Tri-Ultra Media, LLC
732-859-4118
www.LauraDeMeo.com