Transcript
![Page 1: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3](https://reader036.vdocuments.us/reader036/viewer/2022062412/5877d3101a28abaa6c8b4869/html5/thumbnails/1.jpg)
5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 3
![Page 2: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3](https://reader036.vdocuments.us/reader036/viewer/2022062412/5877d3101a28abaa6c8b4869/html5/thumbnails/2.jpg)
Ad blockers are sparking much debate
Be very passionate about the user experience on mobile
![Page 3: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3](https://reader036.vdocuments.us/reader036/viewer/2022062412/5877d3101a28abaa6c8b4869/html5/thumbnails/3.jpg)
Mobile storytelling is our opportunityTell a good story, make experiences participatory &
sharable
![Page 4: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3](https://reader036.vdocuments.us/reader036/viewer/2022062412/5877d3101a28abaa6c8b4869/html5/thumbnails/4.jpg)
Imagery is the number one language in the world
Mobile brings ever more opportunities to capture & share
![Page 5: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3](https://reader036.vdocuments.us/reader036/viewer/2022062412/5877d3101a28abaa6c8b4869/html5/thumbnails/5.jpg)
Creative thinking must be built across mediumsInclude tech, data, social and platform partners at the
outset
![Page 6: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3](https://reader036.vdocuments.us/reader036/viewer/2022062412/5877d3101a28abaa6c8b4869/html5/thumbnails/6.jpg)
Social, mobile and digital have converged
This allows us to share content on a massive scale.
![Page 7: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3](https://reader036.vdocuments.us/reader036/viewer/2022062412/5877d3101a28abaa6c8b4869/html5/thumbnails/7.jpg)
ThanksTune in tomorrow for Day 4’s recap