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5 Internal Communication Trends To Watch For In 2015 and Beyond Aniisu K Verghese in.linkedin.com/in/aniisu www.intraskope.com www.intraskope.wordpress.com http://www.twitter.com/aniisu
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Evolving world of work expects more
from internal communicators
• With the world of work changing rapidly and
expectations from the increasingly young workforce
rising, internal communication in 2015 and beyond
will never be the same.
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1. Evolving asks of the internal communicator
• Employees now seek information in formats of their
choice (channels, on demand, BYOD among others)
• The internal communicator needs to be adept with
newer technologies, craft personalized content and
make information accessible in ways that matter.
• The internal communicator isn’t anymore the owner
and gatekeeper of information but is expected to tap the knowledge and talent of employees to
create engaging communication.
• Crowdsourcing of internal communication context,
content and conversations will see an increase in the
coming years.
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2. Curator of corporate conscience
• Stakeholders seek greater transparency and
authenticity from corporations • This is an opportunity for internal communicators to
step up and help the brand be counted.
• Will expect to own the last mile on internal corporate
reputation, managing employee relations and
leverage ‘moments of truth’ to the organization’s advantage.
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3. Foil for tapping corporate activism
• Role evolving from an organizational connector to be
a lead collaborator and talent spotter.
• Today, more and more employees create content
and share stories about their organizations, good or
bad.
• Every employee is capable of shaping a company’s
reputation
• The internal communicator is well placed to steer
opinions in ways that matter.
• Expected to engage employees in conversations,
hone their passion and build an army of active
advocates.
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4. Engaging every team counts
• The internal communicator will need to understand
and influence the ‘team’ or the smallest unit within
their organization.
• As organizations evolve to be an amalgamation of
people with skill-sets and diverse capabilities the shift
is taking place from organizational commitment to
occupational commitment.
• The internal communicator is expected to get better
with coaching teams to succeed and to reframe
content that will make these units more effective.
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5. Internal communicators as personal
branding experts
• The world’s workforce is getting younger and the
growing set of millennials prefer personalization and
individualism
• Personal branding will be an essential capability for
internal communicators.
• Employees will expect to work with a ‘minimum viable brand’ which they can DIY and reinvent.
• Internal communicators will need to able to organize
employees into a movement with individual brands
serving the organization’s larger goals.