5 internal communication trends to watch for in 2015 and beyond
TRANSCRIPT
5 Internal Communication Trends To Watch For In 2015 and Beyond Aniisu K Verghese in.linkedin.com/in/aniisu www.intraskope.com www.intraskope.wordpress.com http://www.twitter.com/aniisu
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Evolving world of work expects more
from internal communicators
• With the world of work changing rapidly and
expectations from the increasingly young workforce
rising, internal communication in 2015 and beyond
will never be the same.
1. Evolving asks of the internal communicator
• Employees now seek information in formats of their
choice (channels, on demand, BYOD among others)
• The internal communicator needs to be adept with
newer technologies, craft personalized content and
make information accessible in ways that matter.
• The internal communicator isn’t anymore the owner
and gatekeeper of information but is expected to tap the knowledge and talent of employees to
create engaging communication.
• Crowdsourcing of internal communication context,
content and conversations will see an increase in the
coming years.
2. Curator of corporate conscience
• Stakeholders seek greater transparency and
authenticity from corporations • This is an opportunity for internal communicators to
step up and help the brand be counted.
• Will expect to own the last mile on internal corporate
reputation, managing employee relations and
leverage ‘moments of truth’ to the organization’s advantage.
3. Foil for tapping corporate activism
• Role evolving from an organizational connector to be
a lead collaborator and talent spotter.
• Today, more and more employees create content
and share stories about their organizations, good or
bad.
• Every employee is capable of shaping a company’s
reputation
• The internal communicator is well placed to steer
opinions in ways that matter.
• Expected to engage employees in conversations,
hone their passion and build an army of active
advocates.
4. Engaging every team counts
• The internal communicator will need to understand
and influence the ‘team’ or the smallest unit within
their organization.
• As organizations evolve to be an amalgamation of
people with skill-sets and diverse capabilities the shift
is taking place from organizational commitment to
occupational commitment.
• The internal communicator is expected to get better
with coaching teams to succeed and to reframe
content that will make these units more effective.
5. Internal communicators as personal
branding experts
• The world’s workforce is getting younger and the
growing set of millennials prefer personalization and
individualism
• Personal branding will be an essential capability for
internal communicators.
• Employees will expect to work with a ‘minimum viable brand’ which they can DIY and reinvent.
• Internal communicators will need to able to organize
employees into a movement with individual brands
serving the organization’s larger goals.