Download - 4 Key Elements of Great Infographic Design
Elements of a Great Infographic
Interesting Data or Information
Visually Appealing Story
Easy to Understand Design
Optimal Shareability
4
4GREAT SOURCES OF INFOGRAPHIC TOPICS
TIMELY ISSUEObservational Humor
Novel Insights
How To
Timely Issue
InsightsNovel
Any new way of looking at something, such as presenting new research or combining existing information in a new way.
TimelyGraphics tied to news events or significant dates can easily capitalize on existing momentum.
Issues
HUMORObservational
THE BIGGEST LIES ON THE INTERNET
Pick up on trending memes or long-standing social phenomena or combine observations in a new way to come up with a humorous results.
Use text, images, color, and space.
Notice how your eye flows through this example without needing to read it up close.
CREATE HIERARCHY
• Create a compelling visualization or clever
revision of common information.
• Offer an easy-to-understand version of big data
• Provide an innovative solution.
TEXT AND GRAPHICS MUST: (pick at least one)
TIMELY ISSUE
RESTRICT USE OF COLOR
USE WHITE SPACE WISELY
JUST A FEW FONT STYLES
ESTABLISH HIERARCHY
SEO
Your Site Needs
Making your infographic easy to find is typically a matter of larger site-wide SEO efforts. Make sure the page where your infographic lives also contains optimized content.
METADATA
Your Page Needs
Incorporate the keywords from your infographic into the meta title and description of the page itself to clearly demonstrate to search engines what the whole thing is about.
SHAREABILITY
Your Infographic
Needs
• Create an embed code so people can repost the infographic
• Format share-friendly sizes for popular social networks
• Include logo and links to your social profiles on the infographic
• Try recreating it as a SlideShare a few weeks after its initial launch
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