INFOGRAPHIC DESIGN

A M A R K E T E R G I Z M O P R E S E N TAT I O N

4 KEY ELEMENTS OF GREAT

Elements of a Great Infographic

Interesting Data or Information

Visually Appealing Story

Easy to Understand Design

Optimal Shareability

4

{ }1 CHOOSING A TOPIC

(DATA NOT REQUIRED)

53% OF THE MOST SHARED INFOGRAPHICS DO NOT ACTUALLY CONTAIN DATA VISUALIZATION.

“ “

4GREAT SOURCES OF INFOGRAPHIC TOPICS

TIMELY ISSUEObservational Humor

Novel Insights

How To

Timely Issue

How To

Any instructional guide, such as the one to the right on how to make beer.

InsightsNovel

Any new way of looking at something, such as presenting new research or combining existing information in a new way.

TimelyGraphics tied to news events or significant dates can easily capitalize on existing momentum.

Issues

HUMORObservational

THE BIGGEST LIES ON THE INTERNET

Pick up on trending memes or long-standing social phenomena or combine observations in a new way to come up with a humorous results.

{ }2 TELLING A STORY

DON’T BE BORING

Use a topic with a natural progression to guide your reader through the story

Use text, images, color, and space.

Notice how your eye flows through this example without needing to read it up close.

CREATE HIERARCHY

• Create a compelling visualization or clever

revision of common information.

• Offer an easy-to-understand version of big data

• Provide an innovative solution.

TEXT AND GRAPHICS MUST: (pick at least one)

{ }3 DESIGNING

THE “GRAPHIC” PART

53% OF THE MOST SHARED INFOGRAPHICS DO NOT ACTUALLY CONTAIN DATA VISUALIZATION.

“ “REMEMBER…

CHOOSE VISUALS CONSCIOUSLY

OR

Deliberately Unrelated

Thematically Related to Your Topic

REGARDLESS OF STYLE, FOLLOW

THESE GUIDELINES

TIMELY ISSUE

RESTRICT USE OF COLOR

USE WHITE SPACE WISELY

JUST A FEW FONT STYLES

ESTABLISH HIERARCHY

{ }4 SHAREABILITY

LET THEM FIND & LIKE YOU

SEO

Your Site Needs

Making your infographic easy to find is typically a matter of larger site-wide SEO efforts. Make sure the page where your infographic lives also contains optimized content.

METADATA

Your Page Needs

Incorporate the keywords from your infographic into the meta title and description of the page itself to clearly demonstrate to search engines what the whole thing is about.

SHAREABILITY

Your Infographic

Needs

• Create an embed code so people can repost the infographic

• Format share-friendly sizes for popular social networks

• Include logo and links to your social profiles on the infographic

• Try recreating it as a SlideShare a few weeks after its initial launch

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