Introduction
• Regularly communicating with prospects and customers is an important part of business growth.
• Email has proven to be one of the most effective marketing tools.
• More than half of businesses polled in a recent survey indicated that they use email marketing on a regular basis.
Mobile Friendly Email Design
• Nearly fifty percent of all emails are received on a mobile device.
• Your email design should incorporate a mobile friendly responsive design.
• Ensure that the recipient will be able to easily read your email and respond to the offer.
Incorporate Images and Video
• Incorporating an image and/or a video that ties in with your email offer can improve the effectiveness of your campaign.
• Use rich images and video that relate to the product to increase conversion rates.
Encourage Social Sharing
• Email marketing is no longer a one-on-one communication tool.
• Including social button in your email messages will encourage recipients to share the content.
• This can result in more customers trying out your product or service.
Thank You!
Thank You!