3 Ways to Improve Email Marketing Campaigns

By enCloudwww.encloud.com.au

Introduction

• Regularly communicating with prospects and customers is an important part of business growth.

• Email has proven to be one of the most effective marketing tools.

• More than half of businesses polled in a recent survey indicated that they use email marketing on a regular basis.

Mobile Friendly Email Design

• Nearly fifty percent of all emails are received on a mobile device.

• Your email design should incorporate a mobile friendly responsive design.

• Ensure that the recipient will be able to easily read your email and respond to the offer.

Incorporate Images and Video

• Incorporating an image and/or a video that ties in with your email offer can improve the effectiveness of your campaign.

• Use rich images and video that relate to the product to increase conversion rates.

Encourage Social Sharing

• Email marketing is no longer a one-on-one communication tool.

• Including social button in your email messages will encourage recipients to share the content.

• This can result in more customers trying out your product or service.

Thank You!

Thank You!