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Page 1: 3 Many Marketers Dont Know Design

“Graphicdesignistheparadiseofindividuality,eccentricity,heresy,abnormality,hobbiesandhumors.”GeorgeSantayana

WhywebsitesfailPart3

Treatthewebforwhatitis

Thewebisn'ttelevision,orradio,ordirectmarketing.Usingamethodologysuitedtoanothermedium(suchastelevisionordirectmarketing)islikerunningatextadonTV.Youcould,butwhywouldyouwantto?Makinguseoftheuniqueaspectsofmarketingthatonlythewebcanofferwillresultingreaterresponseandprofitthanusinganysingleofflinemethod.Afewmarketersarefinallycluing‐uptothefactthatlayoutandwell‐chosengraphicscanvastlyaffectyourbottomline,buttheyarefewandfarbetween.

Bringingthebestofbothworlds

Marketersanddesignersoftendonotunderstandhowtheotherworks.Inthisworldofspecialismpeopleoftendonotlookbeyondtheirownboundaries.Designersdesign,andmarketers.Whateachandeverycompanyneedstodoisbuildawebpresence,andmarketit.Afterall,thereisnopointhavingawebsitethatisallthatitcanbe,ifnooneknowsaboutit.

DanWhitehouse‐Director

NEEDCREATIVELIMITEDISREGISTEREDINENGLANDANDWALESCOMPANYNUMBER:06637016

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