Download - 3 gils keynote
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The Shift to
Performance
Gil Klein SVP Clients
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September 2013 53.2% 27.8% 12.1%
September 2012 44.1% 32.2% 16.4%
September 2011 30.5% 39.7% 22.9%
Rising to the Top of Browsing
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Source: IAB Internet Advertising Revenue Report, 2012 Full Yearly Results
CPL, CPC,
CPS, CPI
Internet Ad Revenues by Pricing Model
% o
f To
tal R
even
ues
Performance is the Clear Choice
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How to Get Unlimited
Budgets?
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Shift of Risk
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One Tag vs. Multiple
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Any customer can have a car painted
any color he wants so long as it is
black.
Henry Ford
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A/B Test Everything
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Advertisers - They
are Watching
You
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Focus on
your
Strengths
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Stand out from the Rest
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Looking Ahead
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Traffic Sources
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The Shift to Mobile
Everyone is Online 24/7 !
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How Do We Use Them?
Mobile phones: Killing time, getting info
Desktop: do actual work
Tablet: Entertainment
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Mobile is Growing Faster
Source emarketer
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Where Will your Users
Be?
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Going Global
63% US49% US
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Don’t Wait
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Give me six hours to chop down a tree
and
I will spend the first four sharpening the
axeAbraham Lincoln
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Thank You