3 gils keynote
TRANSCRIPT
The Shift to
Performance
Gil Klein SVP Clients
September 2013 53.2% 27.8% 12.1%
September 2012 44.1% 32.2% 16.4%
September 2011 30.5% 39.7% 22.9%
Rising to the Top of Browsing
Source: IAB Internet Advertising Revenue Report, 2012 Full Yearly Results
CPL, CPC,
CPS, CPI
Internet Ad Revenues by Pricing Model
% o
f To
tal R
even
ues
Performance is the Clear Choice
How to Get Unlimited
Budgets?
Shift of Risk
One Tag vs. Multiple
Any customer can have a car painted
any color he wants so long as it is
black.
Henry Ford
A/B Test Everything
Advertisers - They
are Watching
You
Focus on
your
Strengths
Stand out from the Rest
Looking Ahead
Traffic Sources
The Shift to Mobile
Everyone is Online 24/7 !
How Do We Use Them?
Mobile phones: Killing time, getting info
Desktop: do actual work
Tablet: Entertainment
Mobile is Growing Faster
Source emarketer
Where Will your Users
Be?
Going Global
63% US49% US
Don’t Wait
Give me six hours to chop down a tree
and
I will spend the first four sharpening the
axeAbraham Lincoln
Thank You