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21st Century Scholars 30th Anniversary
Charlee Beasor, Communications Director
October 10, 2019
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What is 21st Century Scholars?
• Started in 1990, 21st Century Scholars is the state’s early college promise program and is a nationally-recognized model for early college promise programs
• The program offers income-eligible Hoosiers up to four years of paid tuition at a participating Indiana college or university
• Students apply in seventh or eighth grade
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Why is the program successful?
• The 21st Century Scholars program was not designed to be just a scholarship program
• Clear expectations are set to help prepare high school students for success beyond high school
• The Scholars Success Program helps Scholars complete key college-readiness activities and stay on track to earn their degree
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Why is the program important?
• Education and training beyond high school is essential for the 21st century workforce
• We must ensure that college is an affordable option for all Hoosiers
• The Commission resolved to close the state’s educational achievement gaps by 2025; but there is more work to be done to accomplish that goal
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Impact of 21st Century Scholars
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Results from 2019 Equity Report
21st Century Scholars are the only group on track to close the achievement gap by 2025
Compared to their low-income peers, Scholars are:
– Access: More than twice as likely to go to college
– Readiness: Less likely to need remediation
– Persistence: More likely to persist to the second year
– Success: More likely to earn all credits attempted
– Retention: Most likely to stay in Indiana for college
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Results from 2019 Equity Report
21st Century Scholars are enrolling in college 86 percent of the time.That is greater than the college-going rates of:• Low-income peers (39 percent)• Statewide average (63 percent)• Higher-income peers (68 percent)
21st Century Scholars is as close as we’ve come in Indiana to solving the most pressing issues around educational equity
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Impact of 21st Century Scholars
• As of June 2019, more than 93,000 students have used the 21st Century Scholarship
• Over 36,000 students have earned a college degree with a 21st Century Scholarship
• Nearly 100,000 students are enrolled in the program today
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30th Anniversary Plans
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A year of celebration (and beyond)
• Continuing the positive momentum of the past 30 years, the Commission for Higher Education is embarking on a year of celebration
• We are proud of the results of the 21st Century Scholars program and the Scholars Success Program. We must make the case that this program should continue to be funded
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Scholar alumni are engaged
• We’ve had more than 300 responses from Scholar alumni when asking for testimonials or videos in support of the program
• These are the people that have been directly impacted by 21st Century Scholars and they are excited to be involved
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“Scholars say…”
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“Scholars say…”
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Plans for 2020
Scholars Day on February 11, 2020
• We are inviting Scholar alumni to meet with legislators
• Resolutions and proclamations: House, Senate and Governor’s office
• The North Atrium of the Statehouse will be Scholars Day “central”
• State of Higher Education address will follow
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Plans for 2020
Mid-year celebration gala in June
• Culminating around graduation time
• Main audience for this event is Scholar alumni, key stakeholders, community partners, participating colleges and universities
• Looking to make a big splash and a bigger impact
• Panel with distinguished Scholar alumni, moderated by the Commissioner
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Plans for 2020
Student Advocates Conference 2020
• Similar to the 25th anniversary recognition for the 21st Century Scholars program
• Will wrap into the existing event
• Serve as an end-of-the-year celebration and call to action for the future
• Audience is similar to those that will be supporting the program in other capacities for years to come
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Communications for 2020 and beyond
21st Century Scholars video
• We’re going to create a promotional video to share at the events and throughout the year on our web sites, through social media, etc.
21st Century Scholars magazine
• We’re going to create a magazine with in-depth stories, photo packages, codes linking to our online digital content and more
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Media strategy
• Press release announcing 30th anniversary in January
• Pitch to statewide media throughout the year
• Connect with state/national education bloggers, and national education organizations, including engaging on their podcasts and other forms of media
• Pitch to budding journalists at Indiana colleges
• Connect with university communications teams
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Social media
Our digital strategy is centered on social media:
• We will create new graphics, cover and profile photos and logos highlighting the 30th anniversary
• Share video stories that are submitted by Scholar alumni on social media, web site, blogs, etc.
• Engage with Scholar alumni and encourage them to engage with current Scholars
• Dedicated hashtag: #ScholarsTurns30
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Branding for 30th anniversary
• 30th anniversary logo added to all assets
• Build media toolkits for statewide partners
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Feedback
• We are working across departments at the Commission to gather feedback and ideas of how we can incorporate the 30th anniversary celebration throughout the Commission
• We also want to know your feedback or answer your questions about the program or these plans
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QUESTIONS?
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