21 reasons why people don’t read your
newsletter anymore
You can have a very extensive mailinglist but the question is if somebody is reading your stuff.
You can use this slideshare and send it to all inactive subscribers to see if you can re-activate them (and
maybe you want to delete them if you get no response back & save some money because normally you pay for
the number of subscribers that you have).
Enjoy and have fun!
I get your newsletter already in a different mailbox (mail-address)
1
I’m not interested in your stuff anymore
2
I am afraid what will happen when I push the button unsubscribe
3
I love to have a full inbox but never read anything
4
I have read your newsletter secretly (without letting mailchimp know it)
5
I want to support you with having a very extensive mailinglist
6
I’m not interested in your content but fell in love with your beautiful eyes
7
I want to read your newsletter but a Stormtrooper stole my mail
8
I didn’t know that there was a button unsubscribe
9
I prefer to get physical post instead of a digital newsletter
10
I really have trouble with saying goodbye to people
11
I’m saving all the newsletters and read them once every 3 years
12
I’m going to read it … but first this to do… and this … and …
13
I’m a very slow reader and still busy with your first newsletter
14
Why should I read your newsletter when I’ve already heard the news
15
I prefer to get a video-newsletter instead of one with words
16
I have multiple personalities and think one of them has read it already
17
I’ve moved to the jungle and have no access to internet anymore
18
I always read with my eyes closed but maybe I’ve read the wrong mail
19
Sorry no time for newsletters, I have 17 children who keep me busy
20
I just want to let you pay extra money for subscribers who don’t read your stuff
21
Credits picturesAll pictures come from Flickr and have a creative commons
license
Mailboxes - Joan Campderrós-i-Canas - https://www.flickr.com/photos/joanet/5094833752 Boring - Michael Dales - https://www.flickr.com/photos/mdales/6455196459
Lego guy afraid - Clement127 - https://www.flickr.com/photos/clement127/25362744550 Too much mail - Scott - https://www.flickr.com/photos/protactinium/2611955160
Girls secret - Jacqueline Tinney - https://www.flickr.com/photos/jacquelinetinney/3482529155 Lots of people - Phil Romans - https://www.flickr.com/photos/mdu2boy/3734133946
Beautiful eyes - Marvin O. - https://www.flickr.com/photos/marv117/3487119810 Stormtrooper - Ty Nigh - https://www.flickr.com/photos/tynigh/436007545
Surprised money - SamuelRodgers752 - https://www.flickr.com/photos/130732751@N03/16615120856 Real letters - Ken Douglas - https://www.flickr.com/photos/good_day/19705415
Waving goodbye - Hobbies Suboneighm - https://www.flickr.com/photos/striatic/2191403717 Old watch - Juan Ramón Martos - https://www.flickr.com/photos/capi_camagua/5567374196
Procrastination - Emilie Ogez - https://www.flickr.com/photos/eogez/3768198101 Snail - Eli Duke - https://www.flickr.com/photos/elisfanclub/860089778
Old ladies chatting - Paul Townsend - https://www.flickr.com/photos/brizzlebornandbred/8482322048 Sleeping on camera - Paul Williams - https://www.flickr.com/photos/ironammonite/9737642990
Personality disorder - Jose Manuel Escarcega - https://www.flickr.com/photos/yofotografista/4308349452 Living in jungle - Thierry Leclerc - https://www.flickr.com/photos/113833059@N03/12545124154
Blindfold - Stuart Richards - https://www.flickr.com/photos/left-hand/2814011521 Many kids - Wayne S. Grazio - https://www.flickr.com/photos/fotograzio/17324736146 Burned money - WT Pfefferle - https://www.flickr.com/photos/wtpfefferle/7146218863
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Cyriel Kortleven is an international speaker & author of 4 books.
More inspiration on his website.
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