Our Name Says It AllWe do what nobody else does - cover one very special place, this state, and its
economy, which is as diverse as the people who call it home. We produce quality, in-depth journalism, digging behind the news, delivering what we uncover in a manner
that, though at times provocative, is always fair, accurate and thorough.
www.businessnc.com/advertise
m
he rub on Grubb
N O R T H C A R O L I N A
Triad wranGles wiTh iTs brand
GneTism • biGGesT new-job projecTs • blowinG rock rolls
ecession’s rout
epid developer
e lofty ambitions.
June 2015
Price: $3.95 businessnc.com
ZEEKand ye
shall find
N O R T H C A R O L I N A
is sECU’s jim blainE thE banKErs’ banE?
biggEst banKs & CrEdit UniOns • jOrdan’s latEst sCOrE • rUg dYnastY
an ex-prosecutor
chases gains from
the state’s largest
Ponzi scheme.
April 2015
Price: $3.95 businessnc.com
Putting a stake down
N O R T H C A R O L I N A
N.C.’s toP 100 golf Courses
driViNg duCK HeAd’s ProsPeCts • tolls AHeAd • loVe At first Bite
All you can seat:
Ceo lance trenary
takes a fresh look
at golden Corral.
2016 MEDIA KIT
Springbeli
tech-Sector vector: a di
coMMScope • cree • channeladviS
N O R T H C A R O L I N A
Price: $3.95 businessnc.com
May 2015
February 2015
Price: $3.95 businessnc.com
Right FormulaN O R T H C A R O L I N A
laRgest employeRs
building tRuck bodies • ubeR theRe • big small-business lendeR
machine-tool tycoon gene haas has one to take tar heel racing global.
October 2015
Price: $3.95 businessnc.com
Rufftimes
N O R T H C A R O L I N A
the nORth caROlina 100: tOp pRivate cOmpanies
papeR peDDleRs • WineRY pOURs it FORWaRD • hOUsinG BOOmeRs
east carolina football
coach Ruffin mcneill
hooks a region’s pride.
August 2015
e: $3.95 businessnc.com
Group think
N O R T H C A R O L I N A
top 75 public companies
private-equity biGWiGs• raleiGH FooDie’s Hot HanD • melon marKetinG
ceo susan Devore
preps premier for the
health care spotlight.
also:
ersKine boWles’
Finance proGeny
maKes it rain.
Reach North
Carolina’s
decision-
makers with
one buy.
Our broad editorial view is
reflected in our circulation,
which covers the entire state, not
just one market. We are the only
statewide business publication:
If you are targeting qualified
business owners and senior-level
managers in North Carolina,
BNC delivers.
Loyal readers make better prospects
Almost all of BNC’s readers have
subscribed to the magazine for three
or more years. They’re loyal readers
because they trust what they will
receive each month will be both
valuable and entertaining.
AS A RESULT OF READING BNC:
• 65% Contacted a company because of an advertisement in Business North Carolina
• 77% Discussed an item you saw in Business North Carolina with others
• 71% Passed an item along or refer information to a business associate/client
June 2015 BPA Circulation Statement + October 2015 U.S. Postal Statement + December 2014 Circulation Verification Council publication audit report
CIRCULATIONTotal audited circulation: 26,747
Newstand & bulk copies: 2,525
Average readers per copy: 4Total readership: 117,088
Charlotte 19.1%
Gastonia, Kannapolis,Monroe, Salisbury
Triad 17.3%
Burlington, Greensboro,High Point, Winston-Salem
Triangle 23%
Cary, Chapel Hill, Durham, Raleigh
Rocky Mount/Greenville
Goldsboro, Kinston, New Bern, Wilson
Fayetteville/Wilmington
Southern Pines, Pinehurst
Hickory/Boone
Asheville
Business North Carolina magazine’s circulation is audited by BPA Worldwide, an independent international organization that verifies circulation data.
Average household income
Average household net worth
$183k $1.67m
85% college
graduates
82% Under 59 years
of age
87% Influence the purchasing decisions of their company
74% Spend 30 minutes or more reading each issue
117,088 TOTAL MONTHLY
READERSHIP
Top management & business owners Mid-management & professionals Others
77% 15% 8%
They are
< $9.9m revenue $100 - 999.9m revenue$10 - 99.9m revenue $1b+ revenue
61% 16% 11% 11%
Their companies have revenues of
TERMS: Payment for advertising and related charges is due upon receipt of our invoice. A
1.5%-per-month finance charge will be applied to balances not paid within 30 days. Cash
discounts are not available.
COMMISSIONS: Sales commissions of 15% of the gross billing will be paid to contracted
agencies of record and forfeited on all accounts unpaid after 90 days from date of invoice.
The 15% commission is not available as a camera-ready discount to clients or firms who
only design and/or produce the ad materials. Recognized agencies of record are those
agencies that, as a regular service for the specific advertiser, research, plan, recommend
and buy all the media for that advertiser. However, all agencies must deliver camera-ready
materials to the Publisher to qualify for the agency commission.
RATES: Earned rates — Advertisers may run different-sized ads under their frequency discount
rates. No cash rebates will be made on earned rates. Short rates — Advertising ordered at
frequency discount rates and not earned within the year will be rebilled at the earned rate.
COPY AUTHORIZATION: All advertisements are accepted and published by Publisher
upon the representation that the agency and/or advertiser is authorized to contract
placement for and publish entire contents of the ad. In consideration of Publisher’s
acceptance of such advertisements, the agency and/or advertiser will indemnify and hold
Publisher harmless from and against any loss of expense resulting from claims or suits for
defamation, libel, violation of privacy, plagiarism and copyright infringement. Publisher is
not responsible for errors in key numbers.
COPY ACCEPTANCE: Publisher reserves the right to reject any advertising. Advertising
resembling editorial copy/layout may be marked “Advertisement” by Publisher. Any
references to publication in advertising, promotions or merchandising by advertisers are
subject to Publisher’s approval.
COPYRIGHTS: Business North Carolina shall own all advertising for which it has
provided design and/or copy-writing services, including all copyrights relating thereto. All
such advertising and related materials will be copyrighted for exclusive use in Business
North Carolina.
CANCELLATIONS: All cancellations must be in writing and are not accepted after
published space closing dates. Contracts for cover insertions cannot be canceled.
GENERAL POLICIES
ADVERTISING RATESPAGE UNIT 12X 7X 4X 1X
BLACK AND WHITE
Full Page $3,750 $3,948 $4,381 $5,122
2/3 Page 2,757 2,915 3,341 4,065
1/2 Vertical 2,535 2,633 2,984 3,526
1/2 Horizontal 2,295 2,425 2,732 3,216
1/3 Page 1,535 1,642 1,834 2,146
FOUR-COLOR
Full Page 5,044 5,364 6,061 6,439
2/3 Page 3,821 4,042 4,628 5,693
1/2 Vertical 3,626 3,849 4,359 5,149
1/2 Horizontal 3,293 3,479 3,948 4,662
1/3 Page 2,335 2,504 2,800 3,306
COVERS
Inside Front 5,845 6,383 7,212 8,390
Inside Back 5,654 6,007 6,790 7,897
Back 6,315 6,709 7,576 8,807
TWO-PAGE SPREADS
Black and White 6,773 7,297 8,153 9,650
Four-Color 9,498 10,083 11,410 13,527
Black plus one process color: Add $695 to black-and-white rate.PMS and metallic ink: Consult publisher regarding availability and additional cost.Guaranteed placement: Add 10% to appropriate rate. Late charges will be billed accordingly up to $250.
INSERTSConsult publisher. Due to the varying nature of inserts, each insert will be quoted individually.
AD SIZESAD UNIT WIDTH DEPTH
Full Page (non bleed) 7 10
Full Page (bleed) 8.375 11.125
will be trimmed to: 8.125 10.875
2/3 Page 4.625 10
1/2 Page (vertical) 4.625 7.125
1/2 Page (horizontal) 7 4.875
1/3 Page (vertical) 2.25 10
1/3 Page (horizontal) 4.625 4.875
All measurements are in inches.
FULL PAGE 2/3 VERT.
1/3 HORIZ.
1/2 HORIZ.
1/2 VERT.
1/3 VERT.
Editorial Calendar2016
JANUARY AD CLOSE: NOV 21, 2015
Materials Due: Nov 27, 2015
“The Legal Elite Issue” Legal Elite 2016
Top N.C. Stocks
Our Mover and Shaker of the year
NC TREND: Education
ROUNDTABLE: Transportation/Logistics
COMMUNITY PROFILE: Southern Pines, Pinehurst, and Aberdeen
AGING NORTH CAROLINIANS: Caring for our elderly
APRIL AD CLOSE: FEB 22, 2016
Materials Due: Feb 29, 2016
Golf Industry Top 100 Golf Courses
NC TREND: Employment Law
ROUNDTABLE: Biotechnology
COMMUNITY PROFILE: Eastern NC
ECONOMIC DEVELOPMENT: NC
Industrial Parks
BONUS DISTRIBUTIONGolf Reprints distributed to all NC Visitors Centers
JUNEAD CLOSE: APR 21, 2016
Materials Due: Apr 28, 2016
Finance and BankingList of largest banks & credit
unions
NC TREND: Sports
ROUNDTABLE: Corporate Partners in Education
COMMUNITY PROFILE: Triad
HEALTHCARE: Heart Health and Cancer Care
MAYAD CLOSE: MAR 21, 2016
Materials Due: Mar 28, 2016
EducationNC Higher Education
Directory Guide: A look at our
state’s private, public universities
and community colleges
NC TREND: Energy
NC Family Business of the Year awards
ROUNDTABLE: Healthcare
CASH CROP: Agribusiness in NC
NC LAW JOURNAL: Articles written by NC legal experts
MARCHAD CLOSE: JAN 21, 2016
Materials Due: Jan 28, 2016
HealthcareNC Top Hospitals
Best Employees in NC
NC TREND: Agriculture
ROUNDTABLE: Risk Management
NC Community Colleges
DESTINATIONS: Executive travel, leisure, and hotels
FEBRUARYAD CLOSE: DEC 22, 2015
Materials Due: Dec 29, 2015
Future of North
CarolinaMillennials and impact on state
INDUSTRY SPOTLIGHT: Farming, Tech, money management, healthcare, law, housing, transportation, life science, energy, and media
ROUNDTABLE: Economic Forecast
COMMUNITY PROFILE: Catawba
FIRST IN FLIGHT: NC Aviation & Aerospace
August 2015
Price: $3.95 businessnc.com
Group think
N O R T H C A R O L I N A
top 75 public companiesprivate-equity biGWiGs• raleiGH FooDie’s Hot HanD • melon marKetinG
ceo susan Devore
preps premier for the
health care spotlight.
also:
ersKine boWles’
Finance proGeny
maKes it rain.
July 2015
Price: $3.95 businessnc.com
The rub on Grubb
N O R T H C A R O L I N A
Triad wranGles wiTh iTs brandanimal maGneTism • biGGesT new-job projecTs • blowinG rock rolls
averting recession’s rout
left an intrepid developer
with more lofty ambitions.
ANNUALNorth Carolina Economic Guide
Fall 2016 Established source of information
for businesses considering
expansion or relocation to North
Carolina.
AD CLOSE: SEP 9, 2016
Materials Due: Sep 23, 2016
JULY AD CLOSE: MAY 20, 2016
Materials Due: May 27, 2016
Economic Development
and TravelTop Economic Development
Projects
NC TREND: Physicians
COMMUNITY PROFILE: Western NC
NC Military Business
Research North Carolina
SPECIAL SUPPLEMENT: NC BIOTECHNOLOGY
DIRECTORY: NC Biotech will be polybagged with Business North Carolina
BONUS DISTRIBUTIONOfficial NC Biotech publication distributed at tradeshows and conventions and NC Biotech
OCTOBER AD CLOSE: AUG 22, 2016
Materials Due: Aug 29, 2016
Largest Private
Companies
Technology
NC TREND: Commercial Real Estate
COMMUNITY PROFILE: Charlotte
HEALTHCARE: Orthopedic Care in NC
SPECIAL SUPPLEMENT: NC SMALL BUSINESS
HANDBOOK: A special Business North Carolina publication polybagged with Business North Carolina
BONUS DISTRIBUTIONSmall Business and Technology Development Centers across the state
DECEMBERAD CLOSE: OCT 21, 2016
Materials Due: Oct 28, 2016
Small Business of the
Year Awards
NC Best Doctors
NC TREND: Travel & Tourism
ROUNDTABLE: Travel & Tourism
COMMUNITY PROFILE: North Carolina Coast
NC Workforce Development
NOVEMBERAD CLOSE: SEP 21, 2016
Materials Due: Sep 28, 2016
ConstructionTop NC Construction Projects
NC TREND: Manufacturing
ROUNDTABLE: Technology
Cybersecurity
COMMUNITY PROFILE: Pitt County
GUIDE TO BUSINESS: Insights into the World of Business- Articles written by NC business experts
SPECIAL SUPPLEMENT: NC MID-MARKET FAST 40
COMPANIES
•Selected, targeted economic development experts
•North Carolina Economic Developers Association members
•N.C. General Assembly and Governor’s Cabinet
•Trade shows including the Industrial Asset Management
•Council and the International Economic Development
•Council as well as other economic development
conferences and shows
•Year-round audience with digital version
Charlotte/Western N.C. Andrea Kroger704-523-4350
Triangle/Eastern N.C. Melanie Weaver Lynch
SEPTEMBERAD CLOSE: JUL 21, 2016
Materials Due: Jul 28, 2016
50 Key Events in the
History of NC
NC TREND: NC Community Colleges
ROUNDTABLE: Wake County
CONTINUING EDUCATION: MBA Programs, Distance Learning, Executive Education
Manufacturing in NC
AUGUSTAD CLOSE: JUN 22, 2016
Materials Due: Jun 29, 2016
Money ManagementTop 75 Public Companies of NC
NC TREND: Employment
ROUNDTABLE: Energy
Corporate Meeting Guide
NC TAX PLANNING AND ACCOUNTING GUIDE: Articles written by NC accounting experts
BONUS DISTRIBUTIONMeeting Planners across the region
October 2015
Price: $3.95 businessnc.com
Rufftimes
N O R T H C A R O L I N A
the nORth caROlina 100: tOp pRivate cOmpanies
papeR peDDleRs • WineRY pOURs it FORWaRD • hOUsinG BOOmeRs
east carolina football
coach Ruffin mcneill
hooks a region’s pride.
September 2015
Price: $3.95 businessnc.com
Culture change
N O R T H C A R O L I N A
Lowes foods steps up to the pLatea VeRY saXY stoRY • MaKING pRINt MedIa paY • hot oIL at CooL spas
why Glaxo’s lower profile
shouldn’t shatter
the state’s thriving
pharma industry
fRIeNd Me
Social networking sews
profits in kids’ clothing.
BaseBaLL BooN
Fans flock to the state’s
minor league parks.35THANNIVERSARYISSUE
Advertise on
BusinessNC.comThe Source for North Carolina Business News Every Day
Timely, Accessible, Relevant
AVERAGE MONTHLY SITE STATISTICS:
BusinessNC.com is attracting a
growing number of savvy visitors
who want to stay informed about
North Carolina issues, ideas and
people. Only BusinessNC.com
provides coverage of the news from
every region in the state, unique web
content and a wealth of analysis,
in-depth stories, research and
information. All from a source that’s
been trusted for more 30 years.
•Daily Digest: Business and government news from newspapers around the state.
•Regional Report: Current business and political news links for key geographic regions of the state.
•Popular annual editions of the Legal Elite, the Business Handbook, the Law Journal.
13,385
21,281
38,244
13,134
Unique visitors
Total visitors
Page views
New visits Source: Accrisoft Freedom data 10-months Jan. - Oct. 2015
RUN-OF-SITE AD RATESDaily run-of-site includes rotating positions on Agriculture, Construction, Education, Energy, Finance, Government/Politics/ Law, Health, Life Sciences, Manufacturing, Sports/Entertainment, Technology, Transportation/Logistics and Travel/Tourism.
STANDARD IAB AD UNITS 3 MONTHS* 6 MONTHS*
Leaderboard (468 x 60) $995/mo $695/mo
Small Box (150 x 150) $995/mo $695/mo
Skyscraper (108 x 540) $995/mo $695/mo
*Rates based on consecutive months
Ad positions will rotate with other advertisers throughout the website except for exclusive sponsorships. Exclusivity in certain positions can be arranged with your sales representative at an additional charge. Print advertisers receive discounts for their online advertising, contact your sales representative for details.
AD SIZES AND SPECSBusinessNC.com accepts standard IAB ad unit sizes.Clients provide all ad materails.
(STANDARD IAB AD UNITS) SIZE IN PIXELS (WXH)
Leaderboard 468 x 60
Small Box 150 x 150
Skyscraper 108 x 540
Supported creative formats: GIF, JPEG, PNG.
ALL ARTWORK SUBMITTED MUST INCLUDE:
• Advertiser branding (i.e. company name, product name or logo)
• Technical contat name, email address and phone number• Traffic instructions• Linking URL• Rotation instructions• Alternate (“alt”) text
AD MATERIALS DEADLINESPlease submit all materials and instructions to:[email protected] week prior to campaign start date.
(Note: Ads shown are to scale but not actual size.)
1230 West Morehead Street, Suite 308, Charlotte, NC 28208 • 704-523-6987
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