Our Name Says It AllWe do what nobody else does - cover one very special place, this state, and its

economy, which is as diverse as the people who call it home. We produce quality, in-depth journalism, digging behind the news, delivering what we uncover in a manner

that, though at times provocative, is always fair, accurate and thorough.

www.businessnc.com/advertise

m

he rub on Grubb

N O R T H C A R O L I N A

Triad wranGles wiTh iTs brand

GneTism • biGGesT new-job projecTs • blowinG rock rolls

ecession’s rout

epid developer

e lofty ambitions.

June 2015

Price: $3.95 businessnc.com

ZEEKand ye

shall find

N O R T H C A R O L I N A

is sECU’s jim blainE thE banKErs’ banE?

biggEst banKs & CrEdit UniOns • jOrdan’s latEst sCOrE • rUg dYnastY

an ex-prosecutor

chases gains from

the state’s largest

Ponzi scheme.

April 2015

Price: $3.95 businessnc.com

Putting a stake down

N O R T H C A R O L I N A

N.C.’s toP 100 golf Courses

driViNg duCK HeAd’s ProsPeCts • tolls AHeAd • loVe At first Bite

All you can seat:

Ceo lance trenary

takes a fresh look

at golden Corral.

2016 MEDIA KIT

Springbeli

tech-Sector vector: a di

coMMScope • cree • channeladviS

N O R T H C A R O L I N A

Price: $3.95 businessnc.com

May 2015

February 2015

Price: $3.95 businessnc.com

Right FormulaN O R T H C A R O L I N A

laRgest employeRs

building tRuck bodies • ubeR theRe • big small-business lendeR

machine-tool tycoon gene haas has one to take tar heel racing global.

October 2015

Price: $3.95 businessnc.com

Rufftimes

N O R T H C A R O L I N A

the nORth caROlina 100: tOp pRivate cOmpanies

papeR peDDleRs • WineRY pOURs it FORWaRD • hOUsinG BOOmeRs

east carolina football

coach Ruffin mcneill

hooks a region’s pride.

August 2015

e: $3.95 businessnc.com

Group think

N O R T H C A R O L I N A

top 75 public companies

private-equity biGWiGs• raleiGH FooDie’s Hot HanD • melon marKetinG

ceo susan Devore

preps premier for the

health care spotlight.

also:

ersKine boWles’

Finance proGeny

maKes it rain.

Reach North

Carolina’s

decision-

makers with

one buy.

Our broad editorial view is

reflected in our circulation,

which covers the entire state, not

just one market. We are the only

statewide business publication:

If you are targeting qualified

business owners and senior-level

managers in North Carolina,

BNC delivers.

Loyal readers make better prospects

Almost all of BNC’s readers have

subscribed to the magazine for three

or more years. They’re loyal readers

because they trust what they will

receive each month will be both

valuable and entertaining.

AS A RESULT OF READING BNC:

• 65% Contacted a company because of an advertisement in Business North Carolina

• 77% Discussed an item you saw in Business North Carolina with others

• 71% Passed an item along or refer information to a business associate/client

June 2015 BPA Circulation Statement + October 2015 U.S. Postal Statement + December 2014 Circulation Verification Council publication audit report

CIRCULATIONTotal audited circulation: 26,747

Newstand & bulk copies: 2,525

Average readers per copy: 4Total readership: 117,088

Charlotte 19.1%

Gastonia, Kannapolis,Monroe, Salisbury

Triad 17.3%

Burlington, Greensboro,High Point, Winston-Salem

Triangle 23%

Cary, Chapel Hill, Durham, Raleigh

Rocky Mount/Greenville

Goldsboro, Kinston, New Bern, Wilson

Fayetteville/Wilmington

Southern Pines, Pinehurst

Hickory/Boone

Asheville

Business North Carolina magazine’s circulation is audited by BPA Worldwide, an independent international organization that verifies circulation data.

Average household income

Average household net worth

$183k $1.67m

85% college

graduates

82% Under 59 years

of age

87% Influence the purchasing decisions of their company

74% Spend 30 minutes or more reading each issue

117,088 TOTAL MONTHLY

READERSHIP

Top management & business owners Mid-management & professionals Others

77% 15% 8%

They are

< $9.9m revenue $100 - 999.9m revenue$10 - 99.9m revenue $1b+ revenue

61% 16% 11% 11%

Their companies have revenues of

TERMS: Payment for advertising and related charges is due upon receipt of our invoice. A

1.5%-per-month finance charge will be applied to balances not paid within 30 days. Cash

discounts are not available.

COMMISSIONS: Sales commissions of 15% of the gross billing will be paid to contracted

agencies of record and forfeited on all accounts unpaid after 90 days from date of invoice.

The 15% commission is not available as a camera-ready discount to clients or firms who

only design and/or produce the ad materials. Recognized agencies of record are those

agencies that, as a regular service for the specific advertiser, research, plan, recommend

and buy all the media for that advertiser. However, all agencies must deliver camera-ready

materials to the Publisher to qualify for the agency commission.

RATES: Earned rates — Advertisers may run different-sized ads under their frequency discount

rates. No cash rebates will be made on earned rates. Short rates — Advertising ordered at

frequency discount rates and not earned within the year will be rebilled at the earned rate.

COPY AUTHORIZATION: All advertisements are accepted and published by Publisher

upon the representation that the agency and/or advertiser is authorized to contract

placement for and publish entire contents of the ad. In consideration of Publisher’s

acceptance of such advertisements, the agency and/or advertiser will indemnify and hold

Publisher harmless from and against any loss of expense resulting from claims or suits for

defamation, libel, violation of privacy, plagiarism and copyright infringement. Publisher is

not responsible for errors in key numbers.

COPY ACCEPTANCE: Publisher reserves the right to reject any advertising. Advertising

resembling editorial copy/layout may be marked “Advertisement” by Publisher. Any

references to publication in advertising, promotions or merchandising by advertisers are

subject to Publisher’s approval.

COPYRIGHTS: Business North Carolina shall own all advertising for which it has

provided design and/or copy-writing services, including all copyrights relating thereto. All

such advertising and related materials will be copyrighted for exclusive use in Business

North Carolina.

CANCELLATIONS: All cancellations must be in writing and are not accepted after

published space closing dates. Contracts for cover insertions cannot be canceled.

GENERAL POLICIES

ADVERTISING RATESPAGE UNIT 12X 7X 4X 1X

BLACK AND WHITE

Full Page $3,750 $3,948 $4,381 $5,122

2/3 Page 2,757 2,915 3,341 4,065

1/2 Vertical 2,535 2,633 2,984 3,526

1/2 Horizontal 2,295 2,425 2,732 3,216

1/3 Page 1,535 1,642 1,834 2,146

FOUR-COLOR

Full Page 5,044 5,364 6,061 6,439

2/3 Page 3,821 4,042 4,628 5,693

1/2 Vertical 3,626 3,849 4,359 5,149

1/2 Horizontal 3,293 3,479 3,948 4,662

1/3 Page 2,335 2,504 2,800 3,306

COVERS

Inside Front 5,845 6,383 7,212 8,390

Inside Back 5,654 6,007 6,790 7,897

Back 6,315 6,709 7,576 8,807

TWO-PAGE SPREADS

Black and White 6,773 7,297 8,153 9,650

Four-Color 9,498 10,083 11,410 13,527

Black plus one process color: Add $695 to black-and-white rate.PMS and metallic ink: Consult publisher regarding availability and additional cost.Guaranteed placement: Add 10% to appropriate rate. Late charges will be billed accordingly up to $250.

INSERTSConsult publisher. Due to the varying nature of inserts, each insert will be quoted individually.

AD SIZESAD UNIT WIDTH DEPTH

Full Page (non bleed) 7 10

Full Page (bleed) 8.375 11.125

will be trimmed to: 8.125 10.875

2/3 Page 4.625 10

1/2 Page (vertical) 4.625 7.125

1/2 Page (horizontal) 7 4.875

1/3 Page (vertical) 2.25 10

1/3 Page (horizontal) 4.625 4.875

All measurements are in inches.

FULL PAGE 2/3 VERT.

1/3 HORIZ.

1/2 HORIZ.

1/2 VERT.

1/3 VERT.

Editorial Calendar2016

JANUARY AD CLOSE: NOV 21, 2015

Materials Due: Nov 27, 2015

“The Legal Elite Issue” Legal Elite 2016

Top N.C. Stocks

Our Mover and Shaker of the year

NC TREND: Education

ROUNDTABLE: Transportation/Logistics

COMMUNITY PROFILE: Southern Pines, Pinehurst, and Aberdeen

AGING NORTH CAROLINIANS: Caring for our elderly

APRIL AD CLOSE: FEB 22, 2016

Materials Due: Feb 29, 2016

Golf Industry Top 100 Golf Courses

NC TREND: Employment Law

ROUNDTABLE: Biotechnology

COMMUNITY PROFILE: Eastern NC

ECONOMIC DEVELOPMENT: NC

Industrial Parks

BONUS DISTRIBUTIONGolf Reprints distributed to all NC Visitors Centers

JUNEAD CLOSE: APR 21, 2016

Materials Due: Apr 28, 2016

Finance and BankingList of largest banks & credit

unions

NC TREND: Sports

ROUNDTABLE: Corporate Partners in Education

COMMUNITY PROFILE: Triad

HEALTHCARE: Heart Health and Cancer Care

MAYAD CLOSE: MAR 21, 2016

Materials Due: Mar 28, 2016

EducationNC Higher Education

Directory Guide: A look at our

state’s private, public universities

and community colleges

NC TREND: Energy

NC Family Business of the Year awards

ROUNDTABLE: Healthcare

CASH CROP: Agribusiness in NC

NC LAW JOURNAL: Articles written by NC legal experts

MARCHAD CLOSE: JAN 21, 2016

Materials Due: Jan 28, 2016

HealthcareNC Top Hospitals

Best Employees in NC

NC TREND: Agriculture

ROUNDTABLE: Risk Management

NC Community Colleges

DESTINATIONS: Executive travel, leisure, and hotels

FEBRUARYAD CLOSE: DEC 22, 2015

Materials Due: Dec 29, 2015

Future of North

CarolinaMillennials and impact on state

INDUSTRY SPOTLIGHT: Farming, Tech, money management, healthcare, law, housing, transportation, life science, energy, and media

ROUNDTABLE: Economic Forecast

COMMUNITY PROFILE: Catawba

FIRST IN FLIGHT: NC Aviation & Aerospace

August 2015

Price: $3.95 businessnc.com

Group think

N O R T H C A R O L I N A

top 75 public companiesprivate-equity biGWiGs• raleiGH FooDie’s Hot HanD • melon marKetinG

ceo susan Devore

preps premier for the

health care spotlight.

also:

ersKine boWles’

Finance proGeny

maKes it rain.

July 2015

Price: $3.95 businessnc.com

The rub on Grubb

N O R T H C A R O L I N A

Triad wranGles wiTh iTs brandanimal maGneTism • biGGesT new-job projecTs • blowinG rock rolls

averting recession’s rout

left an intrepid developer

with more lofty ambitions.

ANNUALNorth Carolina Economic Guide

Fall 2016 Established source of information

for businesses considering

expansion or relocation to North

Carolina.

AD CLOSE: SEP 9, 2016

Materials Due: Sep 23, 2016

JULY AD CLOSE: MAY 20, 2016

Materials Due: May 27, 2016

Economic Development

and TravelTop Economic Development

Projects

NC TREND: Physicians

COMMUNITY PROFILE: Western NC

NC Military Business

Research North Carolina

SPECIAL SUPPLEMENT: NC BIOTECHNOLOGY

DIRECTORY: NC Biotech will be polybagged with Business North Carolina

BONUS DISTRIBUTIONOfficial NC Biotech publication distributed at tradeshows and conventions and NC Biotech

OCTOBER AD CLOSE: AUG 22, 2016

Materials Due: Aug 29, 2016

Largest Private

Companies

Technology

NC TREND: Commercial Real Estate

COMMUNITY PROFILE: Charlotte

HEALTHCARE: Orthopedic Care in NC

SPECIAL SUPPLEMENT: NC SMALL BUSINESS

HANDBOOK: A special Business North Carolina publication polybagged with Business North Carolina

BONUS DISTRIBUTIONSmall Business and Technology Development Centers across the state

DECEMBERAD CLOSE: OCT 21, 2016

Materials Due: Oct 28, 2016

Small Business of the

Year Awards

NC Best Doctors

NC TREND: Travel & Tourism

ROUNDTABLE: Travel & Tourism

COMMUNITY PROFILE: North Carolina Coast

NC Workforce Development

NOVEMBERAD CLOSE: SEP 21, 2016

Materials Due: Sep 28, 2016

ConstructionTop NC Construction Projects

NC TREND: Manufacturing

ROUNDTABLE: Technology

Cybersecurity

COMMUNITY PROFILE: Pitt County

GUIDE TO BUSINESS: Insights into the World of Business- Articles written by NC business experts

SPECIAL SUPPLEMENT: NC MID-MARKET FAST 40

COMPANIES

•Selected, targeted economic development experts

•North Carolina Economic Developers Association members

•N.C. General Assembly and Governor’s Cabinet

•Trade shows including the Industrial Asset Management

•Council and the International Economic Development

•Council as well as other economic development

conferences and shows

•Year-round audience with digital version

Charlotte/Western N.C. Andrea Kroger704-523-4350

akroger@businessnc.com

Triangle/Eastern N.C. Melanie Weaver Lynch

919-855-9380mweaver@businessnc.com

SEPTEMBERAD CLOSE: JUL 21, 2016

Materials Due: Jul 28, 2016

50 Key Events in the

History of NC

NC TREND: NC Community Colleges

ROUNDTABLE: Wake County

CONTINUING EDUCATION: MBA Programs, Distance Learning, Executive Education

Manufacturing in NC

AUGUSTAD CLOSE: JUN 22, 2016

Materials Due: Jun 29, 2016

Money ManagementTop 75 Public Companies of NC

NC TREND: Employment

ROUNDTABLE: Energy

Corporate Meeting Guide

NC TAX PLANNING AND ACCOUNTING GUIDE: Articles written by NC accounting experts

BONUS DISTRIBUTIONMeeting Planners across the region

October 2015

Price: $3.95 businessnc.com

Rufftimes

N O R T H C A R O L I N A

the nORth caROlina 100: tOp pRivate cOmpanies

papeR peDDleRs • WineRY pOURs it FORWaRD • hOUsinG BOOmeRs

east carolina football

coach Ruffin mcneill

hooks a region’s pride.

September 2015

Price: $3.95 businessnc.com

Culture change

N O R T H C A R O L I N A

Lowes foods steps up to the pLatea VeRY saXY stoRY • MaKING pRINt MedIa paY • hot oIL at CooL spas

why Glaxo’s lower profile

shouldn’t shatter

the state’s thriving

pharma industry

fRIeNd Me

Social networking sews

profits in kids’ clothing.

BaseBaLL BooN

Fans flock to the state’s

minor league parks.35THANNIVERSARYISSUE

Advertise on

BusinessNC.comThe Source for North Carolina Business News Every Day

Timely, Accessible, Relevant

AVERAGE MONTHLY SITE STATISTICS:

BusinessNC.com is attracting a

growing number of savvy visitors

who want to stay informed about

North Carolina issues, ideas and

people. Only BusinessNC.com

provides coverage of the news from

every region in the state, unique web

content and a wealth of analysis,

in-depth stories, research and

information. All from a source that’s

been trusted for more 30 years.

•Daily Digest: Business and government news from newspapers around the state.

•Regional Report: Current business and political news links for key geographic regions of the state.

•Popular annual editions of the Legal Elite, the Business Handbook, the Law Journal.

13,385

21,281

38,244

13,134

Unique visitors

Total visitors

Page views

New visits Source: Accrisoft Freedom data 10-months Jan. - Oct. 2015

RUN-OF-SITE AD RATESDaily run-of-site includes rotating positions on Agriculture, Construction, Education, Energy, Finance, Government/Politics/ Law, Health, Life Sciences, Manufacturing, Sports/Entertainment, Technology, Transportation/Logistics and Travel/Tourism.

STANDARD IAB AD UNITS 3 MONTHS* 6 MONTHS*

Leaderboard (468 x 60) $995/mo $695/mo

Small Box (150 x 150) $995/mo $695/mo

Skyscraper (108 x 540) $995/mo $695/mo

*Rates based on consecutive months

Ad positions will rotate with other advertisers throughout the website except for exclusive sponsorships. Exclusivity in certain positions can be arranged with your sales representative at an additional charge. Print advertisers receive discounts for their online advertising, contact your sales representative for details.

AD SIZES AND SPECSBusinessNC.com accepts standard IAB ad unit sizes.Clients provide all ad materails.

(STANDARD IAB AD UNITS) SIZE IN PIXELS (WXH)

Leaderboard 468 x 60

Small Box 150 x 150

Skyscraper 108 x 540

Supported creative formats: GIF, JPEG, PNG.

ALL ARTWORK SUBMITTED MUST INCLUDE:

• Advertiser branding (i.e. company name, product name or logo)

• Technical contat name, email address and phone number• Traffic instructions• Linking URL• Rotation instructions• Alternate (“alt”) text

AD MATERIALS DEADLINESPlease submit all materials and instructions to:mjohnson@BusinessNC.comone week prior to campaign start date.

(Note: Ads shown are to scale but not actual size.)

1230 West Morehead Street, Suite 308, Charlotte, NC 28208 • 704-523-6987

www.businessnc.com/advertise