Download - 20140901 sm 2014_final
Yalwa-New
ProdComm Strategies 2014:
Company, User, Profits
Agenda
CUP and ProdComm = Goals (JAS)
INT: Office, CSR (JAS)
EXT: Blogs, Social Media (JAS)
SM 2013 Results as Basis (LB)
Facebook across languages (BB)
Babies: Pinterest and Google+ (JS, JAS)
Projects: AOTW, COTW (GF, JS)
Kirby
Goals & System
Creativity, testing
Goals vs System
Creativity and testing
Localization
Goals vs System
Creativity and testing
Localization is personal
Ownership and responsibility
Office Matters
Bi-monthly Comm Tidbits
Office Matters
Bi-monthly Comm Tidbits
Product and Communications Updates
Office Matters
Bi-monthly Comm Tidbits
Product and Communications Updates
Language Trainings?
Office Matters
Do the right things the right way: speak the language of our users * HTML is a language * cognitive
CSR: Corporate Social Responsibility
Charity Projects deliberation
CSR: Corporate Social Responsibility
Charity Projects deliberation
Target: Taxation issues?
CSR: Corporate Social Responsibility
Charity Projects deliberation
Target: Taxation issues?
Growth: team
CSR: Corporate Social Responsibility
Charity Projects deliberation
Target: Taxation issues?
Growth: team, company (employer)
CSR: Corporate Social Responsibility
Charity Projects deliberation
Target: Taxation issues?
Growth: team, company (employer), international brand credibility
EXT: Blogs and Brands
Focus
Style
Treatment
Develop
Social Media
Focus: A countries
Expand Business Networks
Returns
Execution
Social Media
Focus: A countries
Expand Business Networks
Returns: Natural virality
Execution: KISS: Things we like ourselves.
Discuss our stats on January 9. This is the starting point. Why only report about Facebook? - It's our most active, it's the strongest. - We are new to Pinterest.- Twitter is connected to Facebook anyway, but we go for visuals more.We hope to include Google+ next year if the stats are worth discussing about.
Where our users come from
This graph tells you that we got our likes based on what we do on our pages. Good start.
What do we know about the gender, age and origin
On Facebook, majority of our viewers are men.On Pinterest, majority are women.Google+ is a mystery we will unravel this year.
When our users are online?
Not so relevant. Why? We do this for different languages.What's important is that our pages are liked so users will see the posts we share no matter what time of day. This is how Graph search works.We will play the Graph search game.
FB for GSC and SSC
Fans GSC: 473 Laughter is a cure-all proven!
Ideas 2014: View Behind the scenes, series
Fans SSC: 11.881
Likes are easy. How long?
Latin America is not Spain.
FB for GSC and SSC
Fans GSC: 198 A few likes
Fans SSC: 1.629
Many fans but less likes for posts
Now: COTW.Future: Tips & hints for entrepreneurs
The more we pin, the more exposure
Locanto is more pinnable than Yalwa
Locanto: Women topics, ads, beautiful pictures, funny stuff Yalwa: Business topics, LinkedIn-articles, SEO and COTW
Start working with own funny Memes.
G+: If Google were God...
Linking our Google+ pages to the websites
Posting by #hashtag works. (Targetting)
Cross-over posting with Pinterest (efficient)
Special Projects 2014
Annonce de la Semaine?Yalwa=COTW
If you can't beat the competitors, join them.
Reason and GoalContent on SM
Locanto is like-able!
My Locanto ad is promoted!
Cool ads = cool website=cool people behind the brand
AOTW: Ad Of The Week
How?
Share funny but decent Locanto FSC ads
Inform the user:He has the right to know and/or disagree
If he knows, he may want to join our FB page
Limitation: personals
After testing in FSC,
Adapt for ESCDo it regularly. Inform advertiser.
Recycle ads that are already published on our Pinterest board?
From FSC to ESC curating strategies
COTW - ESC
ESC market is all about advantages and benefits.Communicate this.
How? Targetted communication. SM, Blogs, Kirby...
COTW Certificate
Kirby
Connect with SM portals
Catch up with the times
We're ready but...
Let's get it started!
The Local Internet Company
01/09/14
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Yalwa company confidential page:
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