“

”

“

”

“‘”

“

”

“”

“

”

http://www.relationshipera.com/

“

”

“”

“”

•

• “”

•

Source: Kleiner Perkins

“”

http://marketing4optimization.com/2013/01/26/the-new-b2b-buying-process-and-sales-pipeline-internet-marketing/

Source: Kleiner Perkins

‘ ’

http://digiday.com/brands/pgs-new-approach-to-digital/

‘’

http://digiday.com/brands/pgs-new-approach-to-digital/

Adaptation of the McKinsey Consumer Decision Journey.

http://hbr.org/2011/12/the-ordinary-heroes-of-the-taj/ar/1

https://digiday.com/brands/5-retailers-mobile/

•

•

•

http://blog.launch.co/blog/the-cult-of-amazon-prime.html