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Digital Storytelling &
Tools
University of North Texas
Department of Journalism
Online Journalism 3340
February 17 & 19, 2009
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Todays class Site of the day
Website analysis
Homework: DUE: Tuesday, February 24
Report and write a 500 word news story.
At least three sources!!!! Campus or community related.
Must be for this class only.
Include links to relevant sites and pictures
and a poll if you like.
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Examples of Website
Analysis What Im Looking For: Andrews County News:
The Andrews County News is the local newspaper for residents in
Andrews, Texas. This small West Texas town of 10,ooo people took
their paper to the internet several years ago and unfortunately for
them the website looks like it has not been updated since.
First Offense: Scroll, baby, Scroll.
The viewer is struck with scrolling text on the home page.
Scrolling text is one of the items listed in Jakob Nielsens Top
Ten Mistakes in Web Design. This feature dates the newspapers
website and ultimately reflects the small-town mind frame.
Second Offense: What is that?
Along the left side of the screen is what appears to be a scanned
copy of the front page of the latest issue. The purpose of this
picture is unknown, other than to remind visitors that the company
still prints actual hard copies. You cannot open this image to view
a larger version.
http://www.andrewscountynews.com/http://www.useit.com/http://www.useit.com/http://www.andrewscountynews.com/ -
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Website analysis
continued Third Offense: Boring.
This site is easy to use because there is not much to it. I imagine
this was the goal of creators because West Texans tend to be set in
their ways and unwilling to change. Non-tech-savvy residents could
access the site without any problem, but why bother when it is so
boring.
Fourth Offense: Uh-Ohs.
The first story has an extremely noticeable spelling mistake of the
word local, they chose to use the uncommon version lo9cal.
Quick Fixes: The Solution.
1.) The paper should utilize the format of the hard copy and
incorporate it into the site, which does not resemble the paper inany form.
2.) The online edition should offer more than teases of their top
stories so a visitor does not have to subscribe and log in to view
the full versions of the stories.
3.) As a former reader of this paper, I rarely saw grammatical
errors and believe that they should not exist on their online
version because it is much easier to correct, no re-prints
involved.
4 Fin ll he h l r e-in he c m er m e r hic he
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Examples of Website
Analysis Fairbanks Daily News-Miner (Fairbanks, AK)
While it should have been a laughably bad site, this
Alaskan newspaper's website, features a fair amount of
content, and it all seems highly relevant to the audience.
Functional and sleek, it's not nearly the two-bit operationan outsider would expect from an Alaskan newspaper. It's
not hard to navigate, but the site is a bit cluttered with
ads. The video quality is fair, and definitely better than
expected. Most videos are ice-related, but likely highly
relevant to the people of Alaska. The photos, especially
their sports photos are top-notch. The site allows
comments, the bare minimum for interactivity. Letters to
the Editor are accessible, a good idea.
CONTENT: 4
FUNCTIONALITY: 4
NAVIGATION: 3
A/V QUALITY: 3INTERACTIVITY: 3
http://www.newsminer.com/http://www.newsminer.com/http://www.newsminer.com/ -
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Todays Tools Posting Images within blogs
Creating Polls: Polldaddy.com
Simple slide shows: slide.com
http://polldaddy.com/http://slide.com/http://slide.com/http://polldaddy.com/ -
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Importance of Interaction &
Involvement
Two key factors
1. Shift in flow of mass
communications from one-way to
multi-directional flow. Impacting how news is defined, the
way its presented and how
journalists do their jobs
2. What people learn from the news
- User-controlled, user-driven
content enhance learning
- Readers making mental connections
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What Makes Web Stories
Work Ask yourself:
Can reader easily scan content?
What are the elements of this
story that can use multimedia?
How can this story engage
readers? Can they interact?
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Traditional v. Digital
StorytellingTraditional
Focus on
text Photos Periodic
updating One-dimensional
Long-form
narrative
Digital Media
Immediacy
Non-linear
presentations
Richness in
words, picturesand sounds
Shorter
segments
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The Five Is Interactivity
Involvement
Immediacy Integration
In-depth
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Interaction &
InvolvementTraditional
One-way flow
Inform,
educate and
entertain
Editor/Reporter/
Producer driven
The old
wire services
Digital Media
Multidirectiona
l Inform,
educate,
entertain &
ENGAGE
Editor,
reporter,
producer &
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T
ext
Static
Graphi
c:
Photo
Text
Box
Online
Discussi
on
Lurker
L
ink
Interacti
ve:
-Timeline
- fact
box
-
Slideshow
- map
Q
uiz
Interac
tive
Game
Interacti
ve
Flash
Content
Online
Discussio
nsReport
er
Email
Interaction/Involvement
Continuum
Low High
The greater the interaction and involvement, the higher
the learning
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Strategic
Interactivity NY Times 2002
Interactivity at all levels
DC Sniper coverage 26 choices Complete Coverage: End
of a Hunt
Interactive maps
Slide show
Streaming video
Discussion forum
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Strategic
Interactivity Dallas Morning News
Faces of TYC
http://www.dallasnews.com/invest
In-depth articles
Original documents
Audio/Video
Maps
http://www.dallasnews.com/investigativereports/tyc/http://www.dallasnews.com/investigativereports/tyc/ -
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Strategic
Interactivity
The Seattle Times Pike
Place Market
http://seattletimes.nwsource.com
Audio Slide Show
Interactive Map Share Your Own Photos
http://seattletimes.nwsource.com/html/pikeplacemarket/http://seattletimes.nwsource.com/html/pikeplacemarket/ -
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Strategic
Interactivity
The Washington Post Rob Curley Loudoun County Extra
http://loudounextra.washingtonpost.com/
Hyperlocal: Local news driven by Interaction and
Interactivity
News
Blogs
Webcams
Extensive local listings
Businesses, schools, churches, high school
sports, calendar
http://loudounextra.washingtonpost.com/http://loudounextra.washingtonpost.com/ -
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Your thoughts
Is more interaction and
interactivity good? Why?
Do you learn more reading
online, offline or watching
the news?
What tool most enhances your
reading? How?
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Making Interactivity
Work
Enhances user experience
Increases readers/viewers
understanding of story Extends medias reach into
the community
Expands access and contentdepth
Generates more timely,
relevant content
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Integration Among-media
Shovelware
Reproducing newspaper story as-is into
newspaper Posting video from newscast onto the
web
I think that the great fear was that
we were all going to turn into three-headed monsters and do three times as
much work in eight hours, and you just
cant. And, furthermore, you probably
wont do it that well; particularly in
a market this size you cant afford tohave a mediocre person on TV or a
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Integration
Within-media Great reporting + multimedia using
digital media tools: your pen, paper,
digital recorder, digital video camera
Long form narrative meets digital
story telling
Fully integrated into the story
assignment process Ability for more in-depth coverage
Better interviews
Greater consciousness of photos
Selected use of video
Fairness & accuracy still reign
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Digital Storytelling
Tools
Shovelware out, Within Media
In
Its no place for lazy
journalists
Dig deeper, report more,
drive to find more sources,
quicker
Need to be more accurate and
more thorough
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Types of Convergence Storytelling or presentation:
Using digital tools to create new
forms of story telling.
PrintBroadcast Internet
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Types of Convergence Storytelling or presentation:
Using digital tools to create new
forms of story telling.
Print Broadcast Internet
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Easy Convergence Difficult Convergence
-Central to organizations strategy
-Committed and focusedleadership
-Culture of innovation and risktaking
-Coordinating structure
-Same ownership-Same values-Aligned systems and processes-Cable television partnerships-Past successes together
-Cultures flexible or similar-Collocated-Lack of unions
-Not central; secondary or
worse-Other leadership priorities-Always done it this way-No coordinating structure-Different ownership
-Different values-Systems not aligned-Partnerships with over-the-airbroadcaster-Previous problems or no
relationship-Cultures not flexible-Located some distance apart-Presence of strong unions
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Digital Storytelling
Tools
Rules of the road:
Tighter, shorter
copy Section heads
Boldface type,
bulleted
presentations Pull out quotes
Timelines
Links
Fact Boxes
Graphics Visuals
Audio
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Digital Storytelling
Tools
Drilling Down What Really Works Timelines
Old School: Static graphic in chronological order
New School: Dates, images, description, audio
http://www.reuters.com/news/globalcoverage/ti
Quality Audio & Video
Slide shows
Story Boards
http://www.reuters.com/news/globalcoverage/timelineshttp://www.reuters.com/news/globalcoverage/timelines