Transcript
![Page 1: 1.3 speaking your idea, messaging, communications and branding](https://reader036.vdocuments.us/reader036/viewer/2022082512/554acb10b4c90524738b5160/html5/thumbnails/1.jpg)
Messaging, Communicationsand
Branding
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Messaging: What do people need to hear?
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1. A couple perspectives…
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The toughest critics…
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What would we need to hear?
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Themes?
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General rules
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Pretty simple: what do people need to hear? And in what ‘language’?
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What communications tools are working now?
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What tools are you using to share our message?
Are they effective? (how are you measuring efficacy?)
Are they the right tools?
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Communicating your idea
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Branding worksheet