1.3 speaking your idea, messaging, communications and branding
TRANSCRIPT
Messaging, Communicationsand
Branding
Messaging: What do people need to hear?
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1. A couple perspectives…
The toughest critics…
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What would we need to hear?
Themes?
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General rules
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Pretty simple: what do people need to hear? And in what ‘language’?
What communications tools are working now?
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What tools are you using to share our message?
Are they effective? (how are you measuring efficacy?)
Are they the right tools?
Communicating your idea
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Branding worksheet