Download - 10 Ways To Identify Launch Disaster (Pca)
Transcript
August 15, 2009
10 ways to identify an impending product launch disasterDavid Daniels - @launchclinic
Pragmatic Marketing
Nogoals
1
Your
strategyis a
checklist
2
Unrealistic
expectations
3
Sales enablement
trainingbased on Features
4
Feature FeatureFeatureFeature
FeatureFeatureFeature
FeatureFeature
Feature
FeatureFeature
Feature
Feature
Feature
FeatureFeature
FeatureFeature
FeatureFeature
FeatureFeature
Create collateral no one reads
5
Zzzzzzzzzzzz…
No launch owner
6
Your strategy
is a
hunch
7
You copy your competitor
You copy your competitor8
Cut and
Paste
You forget about your customers
9
Your launch team isn’t a team
10
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