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10 ways to identify launch disaster (pca)

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August 15, 2009 10 ways to identify an impending product launch disaster David Daniels - @launchclinic Pragmatic Marketing

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There are 10 easily identifiable signs to watch for that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. Your company may be spending millions on the next product. Spend 45 minutes with me to find ways to prevent a train wreck!

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Page 1: 10 Ways To Identify Launch Disaster (Pca)

August 15, 2009

10 ways to identify an impending product launch disasterDavid Daniels - @launchclinic

Pragmatic Marketing

Page 2: 10 Ways To Identify Launch Disaster (Pca)

Nogoals

1

Page 3: 10 Ways To Identify Launch Disaster (Pca)

Your

strategyis a

checklist

2

Page 4: 10 Ways To Identify Launch Disaster (Pca)

Unrealistic

expectations

3

Page 5: 10 Ways To Identify Launch Disaster (Pca)

Sales enablement

trainingbased on Features

4

Feature FeatureFeatureFeature

FeatureFeatureFeature

FeatureFeature

Feature

FeatureFeature

Feature

Feature

Feature

FeatureFeature

FeatureFeature

FeatureFeature

FeatureFeature

Page 6: 10 Ways To Identify Launch Disaster (Pca)

Create collateral no one reads

5

Zzzzzzzzzzzz…

Page 7: 10 Ways To Identify Launch Disaster (Pca)

No launch owner

6

Page 8: 10 Ways To Identify Launch Disaster (Pca)

Your strategy

is a

hunch

7

Page 9: 10 Ways To Identify Launch Disaster (Pca)

You copy your competitor

You copy your competitor8

Cut and

Paste

Page 10: 10 Ways To Identify Launch Disaster (Pca)

You forget about your customers

9

Page 11: 10 Ways To Identify Launch Disaster (Pca)

Your launch team isn’t a team

10

Page 12: 10 Ways To Identify Launch Disaster (Pca)

Get the new eBook at www.pragmaticmarketing.com/launch

Page 13: 10 Ways To Identify Launch Disaster (Pca)

Thank You PCA Sponsors!


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