Download - 10 Top Brands Driving Engagement on Facebook
10 Top Brands Driving Engagement on Facebook
2 © 2013 Simply Measured, Inc
10 Top Brand Driving Engagement on Facebook
3 © 2013 Simply Measured, Inc
Of the Interbrand Top 100 Brands on Facebook, the same ten brands ranked as the ten most engaging brands in July.
Previously these brands ranked as the top 10 most engaging brands in our Facebook Study May 1st – June 30th.
Comparing The Best Of The Best
(May-June Study)(July Data)
10 Top Brands Ranked By Engagement
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No. 1: Disney
Total Engagement: 3,739,383 Page Fans: 44,820,473
Engagement Rate: 8%*Stats for July 2013
Disney’s most effective posts are Facebook pictures that bring its characters to life. Disney uses Facebook to allow people to connect with its story and personality on a daily basis.
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No. 2: Mercedes-Benz
Total Engagement: 2,262,243 Page Fans: 10,729,862
Engagement Rate: 21%*Stats for July 2013
Mercedes-Benz has been engaging Facebook fans by highlighting fan photos from Instagram. With the tag #mbfanphoto it’s encouraged Instagram submissions and made them discoverable on Facebook.
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No. 3: Ferrari
Total Engagement: 2,115,513
Page Fans: 12,069,402
Engagement Rate: 18%*Stats for July 2013
Ferrari keeps fans constantly engaged with a steady stream of F1 racing photos (nearly eight posts per day), but often its most engaging posts simply show off its dream machines.
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No. 4: BMW
Total Engagement: 1,674,658
Page Fans: 14,075,449
Engagement Rate: 12%*Stats for July 2013
BMW’s photos seem to be designed to describe its brand; they pay tribute to its history, highlight its innovation, and display its youth. It’s clearly about more than showing off its latest models.
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No. 5: Intel
Total Engagement: 1,559,537
Page Fans: 21,163,839
Engagement Rate: 7%*Stats for July 2013
Intel also shows off more than just its products, it engages fans by showing off its personality too. Intel’s approach to Facebook is often about the people (or animals) behind the technology.
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No. 6: Harley-Davidson
Total Engagement: 1,555,129
Page Fans: 4,735,213
Engagement Rate: 33%*Stats for July 2013
Harley-Davidson has grown a very engaged audience, by sharing its history, racing events, and group rides. However, its most engaging posts often highlight custom bikes that its fans are eager to see.
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No. 7: Starbucks
Total Engagement: 1,258,257
Page Fans: 34,987,928
Engagement Rate: 4%*Stats for July 2013
Starbucks seeks to create a positive feeling that drives response for every post. That dedication to putting personality in each cup has helped Starbucks consistently drive high engagement.
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No. 8: MTV
Total Engagement: 1,102,595
Page Fans: 46,161,323
Engagement Rate: 2%*Stats for July 2013
MTV’s audience flocks to edgy posts about pop culture and current events. Celebrities bring strong personality to the page, and MTV benefits by attracting fans of the celebrities featured in its posts.
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No. 9: Audi USA
Total Engagement: 1,028,751
Page Fans: 7,130,151
Engagement Rate: 14%*Stats for July 2013
Audi makes good use of Facebook hashtags, uses captivating photos when sharing links to other content, and most importantly displays sleek new products in way that exudes the brand’s style.
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No. 10: Tiffany & Co.
Total Engagement: 908,977
Page Fans: 4,336,620
Engagement Rate: 21%*Stats for July 2013
Tiffany & Co. caters to a high-end lifestyle, with the advantage of knowing their audience. The brand’s most engaging posts make its rings the focus. To its fans, these images set the standard for fine jewelry.
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