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20 Tips forMarketing Your
Product or Service OnlineKristy Campbell
Director of Marketing
Tweeting the Tips? Use: #Manta20Tips@kcampbell72 @Manta
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The world’s largestsmall business community.
What is Manta?
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Why do more than 1,500 business owners – like you – join Manta every day?
• To promote their business and be found by customers
• To connect with prospects, partners, and vendors
• To share tips and learn best practices from other business owners
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No. 3 business/finance site
Top 50 U.S. site
Top 100 most
valuable startups
Manta Buzz
Featured in:
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The Biggest Fear of the Small Business Owner
20%
33%
38%
I can't stay abreast of new
technology
I'll never be able to retire
I'm not marketing effectively
Source: ECSB, 2011
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Consider Your Elevator Pitch
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Your elevator pitch should answer:
• Who is your company?
• Why is it unique?
• Why should I (prospect) care?
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Use an Email Service Provider
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Engage Your Best Customers
Often
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Optimize Your Message
for Skimmers
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Follow the Tracks
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Don’t Upset the Spam PoliceSeriously, it’s against the law.
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?
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What percentage of small business owners are using Facebook to market their business?
Q:
A: 60% according to Facebook
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Find Your Audience Online
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Social Media Is Free,
But It’s Not Cheapa.k.a. – Don’t get too social too soon
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Participate,
Don’t Push
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Don’t Shy Away
From the Negative
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Stay Alert!People are Talking
About You
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2020
?
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What percentage of online searches will be done from a mobile device in 2012?
Q:
A: 50%+According to Google
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SEO Isn’t a Bad Word,
It’s a Misunderstood Word
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Remember to
N.A.P.
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For example:
(724) 555-1212 is not the same as
724.555.1212
Road
is not the same as Rd.
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Write the Way Your Customers Search
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Search Engines are 3rd Graders
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…Except They Do the Punishing
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?
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Ask Every Customer
One Question
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What percentage of small business owners track where their leads come from?
Q:
A: 79%
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Give Your Customers a Ring
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Get Marketing Help…
for FREE!
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Just Ask for Referrals
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?
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Download our new e-book:
“10 Surefire Ways to Get Your Company Found Online”
www.Manta.com/ebook
Want more tips?
Get daily tips delivered to your inbox. Sign up at:
www.Manta.com
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Thank You!Email: [email protected]: Facebook.com/mantacomTwitter: @kcampbell72
@mantaBlog: blog.manta.com