WEB PAGEBusiness Information Presentation (sell)
OFFER PAGEQuali�ed Lead Capture via Form (trade)
BLOG PAGETrust Building via Information (give)
Social Media Engagement
Blogs & Content Marketing
Email Marketing O�ers
Search Engine Query
Referrals & Sharing
CONTENT{ {
kayakonlinemarketing.com Your online marketing game changer!
Is your business website really built to generate leads... or is it just anexpensive, online version of your company's brochure? The di�erence isn't just clear and important, it's what separates the companies with successful online marketing e�orts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in salesopportunities for countless clients in just a few months.Building a Better Business Website – A book by Randy Milanovic
[amazon book code: B00CMDQ9RG]
#betterwebsite
around Building aBetter BusinessWebsite
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The Bottom Line: A Successful Business Website Isn't Built From Any Single ThingNow that you've seen a glimpse of ten of the most important strategies of a
productive and profitable business website, it's time to return to a confessionthat I made at the very beginning of the book: The magic isn't in the individual piecesthemselves, but in the way they are used together to attract and engage new prospects.
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10 Crucial Questions
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6 Are you making the most of the new art of SEO & findability?Search success really comes down to how well you can be foundby the right kinds of prospects. A combination of content, socialengagement and avoiding SEO tricks help you rank.
45 Does your website have a blog? If not, you are missing out on
“the” most important and effective tool available. Just don’t getpromotional or you’ll push visitors away. Instead, use greatcontent to attract visitors, share knowledge and build trust.
Are your company and staff empowered to “do” online?The Google Humminbird algorithm update made your entireteam critical players – including staff and partners. Do you stillexpect your SEO, agency or developer to “handle” it for you?Let’s hope not.
9 Think you can set it and forget it? Think again. Getting startedis only the beginning. Building an online presence takes time andeffort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engagement, you’ll get left behind.
78 Do you craft offers that are relevant to your target audience?
Searchers are looking for answers. Provide them at all levelsof your sales funnel and build a case in favour of your solutions.Each offer is another touch point in your sales process buildingtrust when it is not promotional.
Do you look at social media as networking yet? You should.The basic human desire to do business with other people thatwe know, like, and trust means embracing social tools toconnect with prospects. They are the audience for your content.
10 Do you keep an eye on your analytics? It’s one thing to havean idea about how many visitors your site has, but whatabout conversions, popular pages, competitor activity oreven Google algorithm changes? Watch your analytics likeyou watch your accounting. Nothing beats good intelligence.
Does your content truly help your customers?Is it actionable, informational or educational? Is it writtenfrom a plan? If not, your content can cause people todisconnect. Use an editorial calendar, sales funneland targeted offers.
Do you know who your customers really are?Identify your customer personas and address allof your content to them as individuals. Further,write back stories to bring them to life.
Do you place more emphasis on the visual design of yourwebsite than the structure and content? “Pretty” onlygets you so far. Without substance, people will not visitor stay and search engines will not index.
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