10 crucial questions answered: better business websites
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It's Time to Start Thinking Differently About Your Business Website Is your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals? Most aren't. In a day and age when it's possible to accomplish so much via the web, most business websites still serve more as "web signs" than actual sources of new leads and customers. They might have nice visuals, but they aren't compelling, or effective... and most certainly aren't generating new sales opportunities. Of course, most business owners and executives would love to have a stronger web presence, but aren't sure how to get one. Often, they fall into the trap of thinking that a different design, or perhaps the newest search engine optimization gimmick, will do the trick. That's understandable, but the reality is that it takes a lot of different pieces working together to produce a website that's actually good for your business. In this infographic, I share ten of the most important strategies with you. These aren't just concepts or techniques that we’ve dreamed up over coffee, but proven tactics we have used again and again to produce extraordinary results. What kinds of results am I talking about? A 500% increase in new leads over a six-month time period hasn't been unusual, once we get all the components in place and working in harmony. It's just as important to note that these aren't just new sales opportunities, but potentially better ones, with more lifetime value from each account. That's because, when new buyers are coming to you for answers and requesting information from your company rather than responding to your sales or advertising efforts, the relationship starts off on a better foot. There is more trust on both sides, with fewer negotiations over price, making it easier for a healthy long-term partnership to develop. If that's the kind of performance you want from your business website, read the book after you finish with the infographic. You won't find any gimmicks or cheap tricks in the pages, but you will find simple, straightforward ideas that could dramatically change the way you think about your online presence. Check out the book on Amazon, just search code: B00G0I3K3A (or go to: http://www.amazon.com/dp/B00G0I3K3A )TRANSCRIPT
WEB PAGEBusiness Information Presentation (sell)
OFFER PAGEQuali�ed Lead Capture via Form (trade)
BLOG PAGETrust Building via Information (give)
Social Media Engagement
Blogs & Content Marketing
Email Marketing O�ers
Search Engine Query
Referrals & Sharing
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kayakonlinemarketing.com Your online marketing game changer!
Is your business website really built to generate leads... or is it just anexpensive, online version of your company's brochure? The di�erence isn't just clear and important, it's what separates the companies with successful online marketing e�orts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in salesopportunities for countless clients in just a few months.Building a Better Business Website – A book by Randy Milanovic
[amazon book code: B00CMDQ9RG]
#betterwebsite
around Building aBetter BusinessWebsite
PLEASE SHARE(Always Attribute)
The Bottom Line: A Successful Business Website Isn't Built From Any Single ThingNow that you've seen a glimpse of ten of the most important strategies of a
productive and profitable business website, it's time to return to a confessionthat I made at the very beginning of the book: The magic isn't in the individual piecesthemselves, but in the way they are used together to attract and engage new prospects.
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10 Crucial Questions
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6 Are you making the most of the new art of SEO & findability?Search success really comes down to how well you can be foundby the right kinds of prospects. A combination of content, socialengagement and avoiding SEO tricks help you rank.
45 Does your website have a blog? If not, you are missing out on
“the” most important and effective tool available. Just don’t getpromotional or you’ll push visitors away. Instead, use greatcontent to attract visitors, share knowledge and build trust.
Are your company and staff empowered to “do” online?The Google Humminbird algorithm update made your entireteam critical players – including staff and partners. Do you stillexpect your SEO, agency or developer to “handle” it for you?Let’s hope not.
9 Think you can set it and forget it? Think again. Getting startedis only the beginning. Building an online presence takes time andeffort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engagement, you’ll get left behind.
78 Do you craft offers that are relevant to your target audience?
Searchers are looking for answers. Provide them at all levelsof your sales funnel and build a case in favour of your solutions.Each offer is another touch point in your sales process buildingtrust when it is not promotional.
Do you look at social media as networking yet? You should.The basic human desire to do business with other people thatwe know, like, and trust means embracing social tools toconnect with prospects. They are the audience for your content.
10 Do you keep an eye on your analytics? It’s one thing to havean idea about how many visitors your site has, but whatabout conversions, popular pages, competitor activity oreven Google algorithm changes? Watch your analytics likeyou watch your accounting. Nothing beats good intelligence.
Does your content truly help your customers?Is it actionable, informational or educational? Is it writtenfrom a plan? If not, your content can cause people todisconnect. Use an editorial calendar, sales funneland targeted offers.
Do you know who your customers really are?Identify your customer personas and address allof your content to them as individuals. Further,write back stories to bring them to life.
Do you place more emphasis on the visual design of yourwebsite than the structure and content? “Pretty” onlygets you so far. Without substance, people will not visitor stay and search engines will not index.
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