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Move4Parkinson’s Website Overview
ContentsIntroduction 2M4P Website Objectives and Goals
3Look and Feel - Home Page & Branding Guidelines
4Web Structure - Pages & Descriptions 9
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Introduction
• The following document contains an outline of the proposed look & feel, and page structure for the Move4Parkinson’s website
• This is intended as a guide for the AOL team who will build the webpage
• We understand that not all functionality may be possible, this outline is just a guide on M4P preferences
• M4P also understand that AOL have just one day to complete all work, any additional work will have to be completed separately by M4P
• Members of the Move4Parkinson’s team will be available on the 15th of February to go to AOL and provide real-time input and support as the site is being developed
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M4P Website Objectives and GoalsObjectives Website Goals Target Audience
Build awareness & global reach
Search engine optimisation /Google Adword keyphrases
Main Target Audience:•People with Parkinson’s•Carer’s, Family Members & Friends affected by Parkinson’s
Other Audiences•Volunteers•Professionals•Journalists•General Public (Donations)
Build a database & community
Gain new members (e-mailing list)
Understand visitors needs & wants
Deliver more relevant follow-up communications & greater online experienceProfile & survey visitors
Communicate value proposition
Differentiate & answer more of visitors problemsDeliver relevant content
Build reputation and trust
Achieve credibility through alliances and knowledge
Clear Call to Action Give visitor reason to sign up, return and engage
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Look and FeelHome Page & Branding Guidelines
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Layout Mockups & Design Ideas See next slide for questions/comments on headline features
Reduce number of tabs to simplify and introduce drop down menus in each case. Tabs change from white to orange upon rollover/selection
Introduce box sections to draw visitors attention to key areas outside of main menu
General note: Introduce more white space where possible for clean, fresh and positive look and feel / user experience
4 rotating (?) photos that speak to the audiences needs and wants & point to key messages (educate, empower and inspire)-Links to direct user to relevant section of website or provide information on latest updates/events
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Headline Features & Ideas
Is it possible to include links to print, share and email page visitor is viewing from site?
Where is the best place to position these icons
Is it possible to add in W3C standard?
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Other homepage featuresOption: Chat feature that allows members to connect with other members eg. PwP or carers/family members who wish to share experiences or talk with others in similar situations on a peer-to-peer level as they would do at an offline event rather than open public forum (similar idea to Facebook chat?)- Technical difficulty? / Legal / T&C’s considerations? – we don’t feel this is an option we
would want immediately but wondering if it is something that is possible in the future with Wordpress – this is a ‘nice to have’ not a ‘must have’
Drop down menu sub-headings– automatically gets updated when changes made?
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Brief branding guideline notes
Aim: Maintain brand consistency across all M4P channels of communication (online and offline )
•M4P Brand Colours– CMYK Printing Specification
• M4P Purple: CMYK values: 91, 89, 0, 0• M4P Orange: CMYK values: 2, 46, 92, 0
– Create RGB / HTML equivalent for website and standardise
•M4P Fonts– Logo Typeface: Couchlover / COUCHLOVER– Content Typeface: Myriad Pro / Myriad Pro Semi/Bold
•M4P Logo Lockup & Symbol– Maintain sufficient buffer space around logo
•M4P Tagline/Sublogo
Note: Couchlover Font and Logo Lockups
available upon request
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Web StructurePages & Descriptions
0.0Home
1.0About Us
2.0Parkinson’s & You
3.0News & Events
4.0Get Involved
1.1Who We Are
1.2What We Do
1.3Our Services
1.4Why Us
1.5Our Alliances
1.6Contact Us
2.1What is Parkinson's
2.2Parkinson’s and You
2.35 Elements Guide
2.4Resource Centre
1.7FAQ
3.1What’s On
3.3Photos and Videos
3.4Press Coverage
2.6Blog
2.5Shared Experiences
3.2World Parkinson’s
Congress 2013
4.1Join
Move4Parkinsons
4.2Volunteers
4.3Fundraising
4.4Expert Centre
4.5Donate
Pages in red require are those whose functionality we believe is non-standard or different to usual text boxes
Web Structure
1.0About Us
This section provides information on M4P, so that a visitor gets an insight into how we started, who we are and what we do
1.1Who We Are
1.2What We Do
1.3Our Services
1.4Why Us
1.5Our Alliances
1.6Contact Us
Founders story (mags) – list of employees and board members, including photos
Vision/ mission/ work we do (services/ advocacy/ talks etc)
List of current services, yoga, choir, helpline …. Note will need these to link to relevant pages in ‘what’s on’
Why choose M4P – our approach (self management, patient led); our links to other organisations; our initiatives (pick what works for you)
Explanation of why we work with other organisations, list of other orgs (Michael J Fox, Parkinson’s Movement, WPC, PAI)
1.7FAQ FAQ on M4P and Parkinson’s
Contact Information
About Us
2.0Parkinson’s and You
2.1What is Parkinson's
2.2Parkinson’s and You
2.35 Elements Guide
2.4Resource Centre
2.6Blog
2.5Shared Experiences
This section explains what Parkinson’s is, outlines self management and 5 elements guide , provides links to additional resources and includes a forum for discussion
A simple english definition of what Parkinson’s is. Maybe some common myths/ misconceptions
An intro piece which explains each person will experience Parkinson’s differently. what self-management is and the choice each person has in managing their parkinson’s
Intro to the 5 elements guide – see next slide for sub pages to be added here
List of resources, websites articles etc. may wish to sort under ‘general resources;’ and 5 elements headings. Also other offline supports M4P support, Other Support (e.g. PAI branches, Parkinson’s Nurses)
This should contain historic blog listings – would like to be able to tag the blogs under different headings (e.g. so that ppl can sort by tag). Maybe use 5 elements as tags? Pls note Pascal has done a piece of work to tag all of our existing blogs which will assist with this
In the initial stages we should include here testimonials and some stories of people that have Parkinson’s that have introduced different elements of self management. We can start with ppl from M4P but could also get stories from people we know in other countries.In the longer team we might wish to add functionality so ppl can share their own stories. However in the short term we do not have the resources to moderate this
Parkinson’s and You
2.35 Elements Guide
2.3.1Medication
Awareness & Medical Support
2.3.2Nutrition
2.3.3Exercise
2.3.4Emotional Well-
Being
2.3.5Optional
Treatments
5 Elements Guide
3.0News & Events
3.1What’s On
3.3Photos and Videos
3.4Press Coverage
3.2World Parkinson’s
Congress 2013
This includes updates on latest news and M4P programmes – no intro for this tab, just buttons as below
Events listings e.g. choir on 11th April, info on events e.g. update on Christmas concert and how we got on at gospel rising – Is it possible here to have an interactive calendar which can be sorted by event type?
M4P photos and videos
3.6Press Coverage
What, when, why go, how to get there
News & Events
4.0Get Involved
4.1Join
Move4Parkinsons
4.2Volunteers
4.3Fundraising
4.4Expert Centre
Connect with us to learn more, join in or help out. Whether you’re a PWP, carer, friend or healthcare worker, we’dlove to hear from you
Intro on what it means to join (e.g. on mailing lists). Here we need a way to capture information and have to be able to access this too
Info on volunteering opportunities – can we add a ‘Sign me Up’ button ? Where ppl add contact details and what they are interested in volunteering in?
Two sections – upcoming events and ways that people can fundraise
This section is for healthcare professionals and anyone else working in the Parkinson’s field. Explains who we are , how we currently connect with professionals and ways to get more information. May also include more technical articles/ evidence
4.5Donate
Page where people can donate, plus a/c details. Can ppl sign up to do once off and also monthly donations?
Get Involved
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©Move4ParkinsonsMove4Parkinson’s Foundation Limited is a registered company with limited liability. Company No. 505558. Charity No. 20099
www.move4parkinsons.com