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Move4Parkinson’s Website Overview

ContentsIntroduction 2M4P Website Objectives and Goals

3Look and Feel - Home Page & Branding Guidelines

4Web Structure - Pages & Descriptions 9

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Introduction

• The following document contains an outline of the proposed look & feel, and page structure for the Move4Parkinson’s website

• This is intended as a guide for the AOL team who will build the webpage

• We understand that not all functionality may be possible, this outline is just a guide on M4P preferences

• M4P also understand that AOL have just one day to complete all work, any additional work will have to be completed separately by M4P

• Members of the Move4Parkinson’s team will be available on the 15th of February to go to AOL and provide real-time input and support as the site is being developed

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M4P Website Objectives and GoalsObjectives Website Goals Target Audience

Build awareness & global reach

Search engine optimisation /Google Adword keyphrases

Main Target Audience:•People with Parkinson’s•Carer’s, Family Members & Friends affected by Parkinson’s

Other Audiences•Volunteers•Professionals•Journalists•General Public (Donations)

Build a database & community

Gain new members (e-mailing list)

Understand visitors needs & wants

Deliver more relevant follow-up communications & greater online experienceProfile & survey visitors

Communicate value proposition

Differentiate & answer more of visitors problemsDeliver relevant content

Build reputation and trust

Achieve credibility through alliances and knowledge

Clear Call to Action Give visitor reason to sign up, return and engage

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Look and FeelHome Page & Branding Guidelines

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Layout Mockups & Design Ideas See next slide for questions/comments on headline features

Reduce number of tabs to simplify and introduce drop down menus in each case. Tabs change from white to orange upon rollover/selection

Introduce box sections to draw visitors attention to key areas outside of main menu

General note: Introduce more white space where possible for clean, fresh and positive look and feel / user experience

4 rotating (?) photos that speak to the audiences needs and wants & point to key messages (educate, empower and inspire)-Links to direct user to relevant section of website or provide information on latest updates/events

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Headline Features & Ideas

Is it possible to include links to print, share and email page visitor is viewing from site?

Where is the best place to position these icons

Is it possible to add in W3C standard?

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Other homepage featuresOption: Chat feature that allows members to connect with other members eg. PwP or carers/family members who wish to share experiences or talk with others in similar situations on a peer-to-peer level as they would do at an offline event rather than open public forum (similar idea to Facebook chat?)- Technical difficulty? / Legal / T&C’s considerations? – we don’t feel this is an option we

would want immediately but wondering if it is something that is possible in the future with Wordpress – this is a ‘nice to have’ not a ‘must have’

Drop down menu sub-headings– automatically gets updated when changes made?

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Brief branding guideline notes

Aim: Maintain brand consistency across all M4P channels of communication (online and offline )

•M4P Brand Colours– CMYK Printing Specification

• M4P Purple: CMYK values: 91, 89, 0, 0• M4P Orange: CMYK values: 2, 46, 92, 0

– Create RGB / HTML equivalent for website and standardise

•M4P Fonts– Logo Typeface: Couchlover / COUCHLOVER– Content Typeface: Myriad Pro / Myriad Pro Semi/Bold

•M4P Logo Lockup & Symbol– Maintain sufficient buffer space around logo

•M4P Tagline/Sublogo

Note: Couchlover Font and Logo Lockups

available upon request

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Web StructurePages & Descriptions

0.0Home

1.0About Us

2.0Parkinson’s & You

3.0News & Events

4.0Get Involved

1.1Who We Are

1.2What We Do

1.3Our Services

1.4Why Us

1.5Our Alliances

1.6Contact Us

2.1What is Parkinson's

2.2Parkinson’s and You

2.35 Elements Guide

2.4Resource Centre

1.7FAQ

3.1What’s On

3.3Photos and Videos

3.4Press Coverage

2.6Blog

2.5Shared Experiences

3.2World Parkinson’s

Congress 2013

4.1Join

Move4Parkinsons

4.2Volunteers

4.3Fundraising

4.4Expert Centre

4.5Donate

Pages in red require are those whose functionality we believe is non-standard or different to usual text boxes

Web Structure

1.0About Us

This section provides information on M4P, so that a visitor gets an insight into how we started, who we are and what we do

1.1Who We Are

1.2What We Do

1.3Our Services

1.4Why Us

1.5Our Alliances

1.6Contact Us

Founders story (mags) – list of employees and board members, including photos

Vision/ mission/ work we do (services/ advocacy/ talks etc)

List of current services, yoga, choir, helpline …. Note will need these to link to relevant pages in ‘what’s on’

Why choose M4P – our approach (self management, patient led); our links to other organisations; our initiatives (pick what works for you)

Explanation of why we work with other organisations, list of other orgs (Michael J Fox, Parkinson’s Movement, WPC, PAI)

1.7FAQ FAQ on M4P and Parkinson’s

Contact Information

About Us

2.0Parkinson’s and You

2.1What is Parkinson's

2.2Parkinson’s and You

2.35 Elements Guide

2.4Resource Centre

2.6Blog

2.5Shared Experiences

This section explains what Parkinson’s is, outlines self management and 5 elements guide , provides links to additional resources and includes a forum for discussion

A simple english definition of what Parkinson’s is. Maybe some common myths/ misconceptions

An intro piece which explains each person will experience Parkinson’s differently. what self-management is and the choice each person has in managing their parkinson’s

Intro to the 5 elements guide – see next slide for sub pages to be added here

List of resources, websites articles etc. may wish to sort under ‘general resources;’ and 5 elements headings. Also other offline supports M4P support, Other Support (e.g. PAI branches, Parkinson’s Nurses)

This should contain historic blog listings – would like to be able to tag the blogs under different headings (e.g. so that ppl can sort by tag). Maybe use 5 elements as tags? Pls note Pascal has done a piece of work to tag all of our existing blogs which will assist with this

In the initial stages we should include here testimonials and some stories of people that have Parkinson’s that have introduced different elements of self management. We can start with ppl from M4P but could also get stories from people we know in other countries.In the longer team we might wish to add functionality so ppl can share their own stories. However in the short term we do not have the resources to moderate this

Parkinson’s and You

2.35 Elements Guide

2.3.1Medication

Awareness & Medical Support

2.3.2Nutrition

2.3.3Exercise

2.3.4Emotional Well-

Being

2.3.5Optional

Treatments

5 Elements Guide

3.0News & Events

3.1What’s On

3.3Photos and Videos

3.4Press Coverage

3.2World Parkinson’s

Congress 2013

This includes updates on latest news and M4P programmes – no intro for this tab, just buttons as below

Events listings e.g. choir on 11th April, info on events e.g. update on Christmas concert and how we got on at gospel rising – Is it possible here to have an interactive calendar which can be sorted by event type?

M4P photos and videos

3.6Press Coverage

What, when, why go, how to get there

News & Events

4.0Get Involved

4.1Join

Move4Parkinsons

4.2Volunteers

4.3Fundraising

4.4Expert Centre

Connect with us to learn more, join in or help out. Whether you’re a PWP, carer, friend or healthcare worker, we’dlove to hear from you

Intro on what it means to join (e.g. on mailing lists). Here we need a way to capture information and have to be able to access this too

Info on volunteering opportunities – can we add a ‘Sign me Up’ button ? Where ppl add contact details and what they are interested in volunteering in?

Two sections – upcoming events and ways that people can fundraise

This section is for healthcare professionals and anyone else working in the Parkinson’s field. Explains who we are , how we currently connect with professionals and ways to get more information. May also include more technical articles/ evidence

4.5Donate

Page where people can donate, plus a/c details. Can ppl sign up to do once off and also monthly donations?

Get Involved

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©Move4ParkinsonsMove4Parkinson’s Foundation Limited is a registered company with limited liability. Company No. 505558. Charity No. 20099

www.move4parkinsons.com