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19/20 SeptemberMi. Co. Milano2018
bricoday.com
Watchthe video of Bricoday 2017
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For the past 10 years Bricoday has been the main event for theItalian Diy market. The recent transition to a two-day event hasincreased the number and quality of visitors, attracting a widerrange of professional positions. The number of exhibitors has beengrowing steadily (+20% compared to 2016).
Always faithful to the original philosophy of been an exhibitionand a conference, Bricoday 2017 presented:
• 250 exhibitors (Hardware Forum included) of every productcategory: Diy, home improvement, garden, technical department.
• 5.400 attendees, with a strong growth of large-scale not specializeddistributors, and online platforms. Bricoday is also attracting othersectors buyers (houseware, construction, furniture, electronics).
• Two days of speeches, meetings and workshops with 18 keyspeakers of the Diy world, academics and experts in various fields.The first Osservatorio Retail Bricolage has been presented duringBricoday 2017 with market numbers and trends.
The Diy & Garden distribution chainmeets up at Bricoday
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Listen to theexhibitors’comments
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AUTOSTRADE
>
ENTRATA PEDONALE
LIVELLO
0 - B
RIC
ODAY
GATE 17
Bricoday 2018 will be held at Mi.Co. Milano Congressi in the SouthPavilion, level 0 (the same location of the last editions), which islocated in the area of Fieramilano City.
Mi.Co. Milano Congressi, one of the largest congress centres inEurope and worldwide, can accomodate up to 18.000 people inabout 70 conference rooms.
Mi.Co. is well connected to the main motorway junctions, railwaystations and airports and also to an underground line (M5, Portellostation). The pedestrian entrance of the event is from VialeEginardo - Gate 3. It is available a car park reserved to theattendees.
Mi.Co. Milanoa prestigious and functional location
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Find Mi.Co. on Google Maps
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600 operators from service companies 120 wholesalers
220 buyers from Hyper/Supermarket retail or other sectors
1.900 buyers
520Diy centre’s owners
470 buyers from Diy retail chains
570 hardwarestore owners
2.900 operators from manufacturers
ATTENDEESSEGMENTATION(TOTAL OF 5.400)
BUYERSSEGMENTATION(TOTAL OF 1.900)
Bricoday + Hardware Forum 2017 counted 5.400 operators, dividedas follow:
• 1.900 buyers: Diy large-scale distribution buyers, Diy centre’sowners, buyers from hyper/supermarket retail or other sectors –furniture, building materials, electronics -, hardware and tools storeowners, big-box retail buyers and wholesalers;
• 2.900 operators from manufacturers (manufacturers, importers,home improvement distributors, hardware and tools distributors,salespeople);
• 600 operators from service companies.
Attendees profile
bricoday.com
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Bricoday 2018, hall plan
2.2
2
BAR
BARINFO
PO
INT
INGRESSO
INGRESSOSALA ESPOSITIVA
RECEPTION
SALA CONVEGNO
0.75
A1
A6 A7A4 A5 A10 A11A8 A9A2 A3 A14 A15A12 A13 A18 A19A16 A17 A20
A21
B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 B14 B15 B16 B17 B18 B19 B20 B21 B22 B23 B24 B25
C2
C1
C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C16C15 C17 C18 C19 C21C20 C22 C23 C24 C25 C26 C27 C28 C29
D1 D2 D3 D4 D5 D6 D7 D8 D9 D10 D11 D12 D13 D14 D15 D16 D17 D18 D19 D20 D21 D22 D23 D24 D25 D26 D27 D28
E2
E1
E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 E15 E16 E17 E18 E19 E20 E21 E22 E23 E24 E25 E26 E27 E28 E29
E30
F1 F2 F3 F4 F5 F6 F7 F8 F9 F24 F25 F26 F27 F28 F29
G1
G2 G3 G4 G5 G8
G6 G7
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G15
G31 G32G33 G34 G35
H4 H5
H3 H6 H7 H8 H9 H10 H11 H12H13 H14 H15 H16 H17 H18 H19 H20 H21 H22 H23 H24
L1 L2 L3 L4 L5 L6 L7 L8 L9 L10 L11 L12
M4 M5 M6 M7
N2
N3 N4 N5 N6 N7
M8
N29 N30 N31 N32 N33
N34 N35
N36
R2 R3 R4 R5 R6 R7 R8 R9
H25
h. from floor 1,45 mtscreen 4x3 mt
h. from floor 1 mtscreen 4,4x2,5 mt
18.6
6
H26 H27
L13 L14
M9 M10 M11 M12 M13 M14 M15 M16 M17 M18 M19 M20
N8 N9 N10
N11 N12 N13
N14 N15 N16
N17 N18
N19 N20 N21 N22
N23 N24
N25 N26
N27 N28N37
N38 N39 N42
N40 N41
N43
P1
P2P3 P4 P5 P6 P7 P8
P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20P21 P22 P23 P24 P25 P26 P27 P28
P29 P30
P33
P31 P32P34
P35Q1
Q2
Q3 Q4 Q5 Q6 Q7 Q8
Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 Q19 Q20
Q21 Q22 Q23 Q24 Q25
R1
R10 R11
R12 R13
F10 F11 F12 F13 F14 F15 F16 F17 F18 F19 F20 F21 F22 F23
G17 G18 G19 G20 G21 G22 G23 G24 G25 G26 G27 G28 G29 G30
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Browse the 2017 exhibitors’catalogue
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Bricoday 2018 includes a rich agenda of presentationsand seminars, which will begin Wednesday 19 in themorning with the opening of conference andcontinue the next day. During the 2017 edition 18speakers participated: large-scale retail and e-commerce managers, marketing academics andcompanies of the sector. Main topics of discussionwere the multichannel developments and onlinesales, key word for the retail market, but also stores,customers and supply chain relationships.
During the 2017 edition the first Osservatorio RetailBricolagewas presented; it is the most complete anddetailed study about the Diy retail sector in Italy. Itincludes a part about the distribution network,another one about the retailers’ economicperformances and the last one about the retailers’category management analysis; in 2018 we willpresent the second research edition. The research isrealized by TradeLab exclusively for Bricoday.
The conference: numbers,ideas, trendsabout the sector
bricoday.com
Watch the 2017conferencevideos
Read the articleabout the 2017conference
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®
is an initiative
FerrutensilBricoMagazine
EpE Edizioni Srl Via Spezia, 33 - 20142 Milano
[email protected] Tel. (+39) 02 8950 1604Fax (+39) 02 8481 0364
bricoday.com
For info...
Periodical for the Diy retailing
Trade magazine for professional retail, hardware and tools stores