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Design Principles
Lets learn about “CRAP”
By: Lindsey Derber
December 7, 2011
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Contrast
If two things are not the same, then you should make them different.
Contrast is what attracts your eyes to the page.
Big Title Small text
Serif Title San Serif text
Don’t be afraid to make things Big and bold!
Dark BackgroundLight Writing
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Repetition
Repeat some aspect of the design throughout the entire piece.
This is a conscious effort to unify all parts of your design.
I love leaves in the fall
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Alignment
Leftalignmentismoresophisticated andeasiertoread in largeamounts.
Centeralignmentis formal
andused whenyou
wantto be
boringand
conventional.
Rightalignment
showsthat
you’rebrave.
It is
also the
hardest to
read.
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ProximityIt is important to keep connected topics together.
If the information is well organized it is more easily read. Land line
Cheaper deals Doesn’t work outside of
your home Can get new phone
anytime you wish Only used for phone calls
Cell phones More expensive Can use nation wide Usually only new phones
every 2 years Can call, text, and access
internet
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Font Rules
You should only use 2 fonts per page.
One should be Serif.This is a Serif font, it doesn’t have feet.
The other should be a San Serif.This is a San Serif font, it has
feet.
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Font Rules
SerifLike I said before
Serif fonts
don’t have
“feet” on the
bottom of the letters.
San SerifAs you can see
San Serif fonts
do have
“feet” on the
bottom of the letters.
You should use a different font for the heading than you use for the body.