crap eyewear: 2015 brand guide

W E L C O M E T O C R A P ® E Y E W E A R

Crap Eyewear is an independent sunglass brand from Los Angeles, CA. We

create eyewear that is affordable, design-focused and fashion-forward.

Our company is deeply rooted in many of California’s rich countercultures;

Skate, surf, music and fashion are what make us happy and we strive to

support these scenes with thoughtful integrity.

FRAMESOur f r ames a re made o f i n j ec t i on-mo lded PC (po l yca rbona te ) .

HINGESHigh qua l i t y f i ve -ba r re l me ta l h i nges a re used fo r a l l o f ou r eyewea r.

LENSESWe use th ree t ypes o f sung l ass l enses. A l l o f f e r 100% p ro tec t i on f rom UVA and UVB rays :

CR-39A l l o f ou r l enses a re CR-39, excep t f o r r e f l ec t i ve and po l a r i zed s t y l es. CR-39 i s t he mos t sc ra t ch res i s t an t op t i ca l p l as t i c ava i l ab l e. CR-39 i s a l so c r ys t a l c l ea r, sha t t e rp roo f, and l ess t han ha l f t he we igh t o f g l ass, so i t i s wha t you ’ l l f i nd i n mos t spo r t s eyewea r.

PCA l l r e f l ec t i ve l enses a re made o f po l yca rbona te ( “PC” ) p l as t i c.

POLARIZED™Crap Eyewea r Po l a r i zed™ s t y l es f ea tu re a mu l t i - l a ye r compos i t e po l a r i zed l ens. These un ique f i l t e r s b lock unwan ted g l a re re f l ec ted o f f wa te r, snow o r o the r b r i gh t su r f aces

such as pavemen t . Th i s u l t ima te l y i nc reases you r v i s i b i l i t y and soo thes you r eyeba l l s.

LOGOSOur eyewea r f ea tu res un ique l ogo de ta i l i ng - whe the r i t ’s a c l ass i c go ld “CRAP” ba r, a s i l ve r dagge r o r sub t l e i n se t l e t t e r i ng.

CASESA l l o f ou r sung l asses come w i t h a padded ca r r y i ng case un ique to t ha t f r ame shape.

All Crap Eyewear products are designed in-house at our Los Angeles,

CA, headquarters and manufactured in China. We pair injection-molded

frames with high quality components like CR-39 lenses, five-barrel

hinges and custom logo details. Our high attention to detail combined

with this unique manufacturing process allows us to offer an affordable,

design-driven product with premium feel and uncompromising style.

C R A P ® E Y E W E A R P R O D U C T G U I D E

C R A P ® E Y E W E A R F R A M E G U I D E

INCLUDES WHITE BONE PRINT PADDED CASE

THE NUDIE MAG

The Nud ie Mag i s a s t anda rd f i t t i ng way fa re r - s t y l e sung l ass. Good v ibes fo r days.


THE BEACH PARTY

The Beach Pa r t y i s ou r l a rge r 80s t ake on t he way fa re r. Made fo r b ig heads o r ave rage heads seek ing an ove r s i zed l ook .


THE NITE SHIFT

The N i t e Sh i f t i s ou r av i a to r shape, i n sp i r ed by t he g rea t s and made fo r ha rd & easy l i v i n . S l i gh t l y ove r s i zed .



THE NUDIE MAX

The Nud ie Max i s ou r popu l a r Nud ie Mag f r ame w i t h an added go ld b r i dge & cus tom nose pads.


THE GARAGELAND

The Ga rage l and i s one o f ou r mos t t ime less f r ames to da te. Smoo th l i nes, c l a ss i c f i t & shape.

THE T.V. EYE

The T.V. Eye i s a s t anda rd f i t t i ng, round keyho le sung l ass w i t h some ex t r a chunk added to t he f r ame. Un i sex and X t reme l y boss.

TRUMAN HOOKER

C R A P ® E Y E W E A R A M B A S S A D O R S

SKATE

MUSIC

SURF

GUANTANAMO BAYWATCHFROTHCORNERS ALEXANDER SPIT FAT TONYTHE SHRINE

BLAKE JOHNSON

JARED MELL DEREK DUNFEE

KEVIN BRADLEYCHRIS GREGSON JASON LANDAU KEVIN WHITE@ b l a k e u l a r@ t w e e s t o p h e r @ k e v i n b l a n c o t f@ t r u e m a n h o o k e r@ w e s t c o a s t _ k e v @ j a s o n l a n d a u

@ b a n g b a n g b o o g i e @ d e r e k d u n f e e

@ t h e s h r i n e @ c o r n e r s c a @ f r o t h b a n d @ g u a n t a n a m o b a y w a t c h @ a l e x a n d e r _ s p i t @ f a t t o n y r a p

F O R M O R E G O O D V I B E S F O L L O W @ C R A P E Y E W E A R O R V I S I T C R A P E Y E W E A R .C O M

crap eyewear: 2015 brand guide

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